Today I want to talk about why you should always start out with higher CPCs.
You already know that Google is going really crazy when it comes to quality score. If you have a high quality score, you can pay a lot less for the number one position in Google, then another advertiser is paying for the number five position. I’m not going to go through all the details again of how Google ranks the ads, because I already in different place about that, but quality score is a huge part of that.
T... Read Full Story
The British like to do things the british way. And so they writie bBritisch too. There are a lot of words that are written differently in England, than they are internationally, and when you target THESE keywords, you can often get a lot cheaper PPC costs when targeting the British market – specially if you have a .co.uk domain.
Here’s a good overview of different spellings between the US+the rest of the world and the British:
http://www.tysto.com/articles05/q1/20050324uk-us.shtml... Read Full Story
Google has released a new keyword tool. You will have to log into your adwords account, go to the keyword tool, and then click on the link to the Beta version. One thing it does, it that it shows you mobile searches too.
I could write a lot about the new features, but other’s have done that already:
http://forums.searchenginewatch.com/showthread.php?t=25476
http://www.seroundtable.com/archives/020848.html
Very cool! Read Full Story
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One thing you can do to give your quality score rating a little boost is to include a sitemap. A sitemap won’t be a huge difference in your AdWords quality score, but as you know – it’s all about those small, little incremental improvements. Apart of benefiting you quality score-wise, a search engine friendly sitemap will also help you SEOwise. Even though many PPC marketers really don`t care about SEO, it’s getting increasingly important bec... Read Full Story
AdWords has a recommended budget for your campaigns. Should you spend more, less, or follow their advice?
I found that I really get the best results when I set my daily budget to 150% of their recommendation. (So, if they recommend $200, then I set it to $300).
This get’s me not only more clicks, but also sometimes can lower the CPC.
One possible reason for that might be that some competitors run out of budget at some point – at which there is less competition for that keyword, th... Read Full Story
If you are not yet using the Google Ad planner, the time to do so has come now.
I highly suggest you check it out yourself, but to give you a quick idea of what it is and does:
it helps you (the advertiser) to find websites that people who you want to show your advertisements are probably visiting. So you can place Google content network ads on these pages. Currently, it’s only available in English, but it will surely become available in other languages too.
If you do demographic or geo... Read Full Story
Here I want to talk about Google quality score and how it can influence your rankings in the sponsored links section of the Google search engine results pages.
Maybe you’re wondering how Google is coming up with the prices they charge you per click, and what exactly determines your rankings. After you read this article, you will be clear about that.
Hopefully, you already know that Google gives each keyword quality score. The quality score is determined by a number of factors, it’... Read Full Story
Google has done a good job with reducing click fraud. But let’s face it, there will always be a certain amount of click fraud. If you see an unusual spike in traffic that you suspect is due to click fraud, here’s what you should do first:
Click Fraud Check 1:
Did you change anything in your campaign settings in the past days? If you have raised your budgets or your CPC prices, then that can be the reason for a spike in traffic. Also, if you have put up new ads in the content netw... Read Full Story
When you are starting out a new campaign, you really should put some effort into it and make sure it’s good from the start. Many people just throw up something and say: “I’ll improve that later.”
The problem with that strategy is that Google will penalize you for campaigns that are set up bad and ads that don’t get good CTRs – and it’s difficult to get rid of that downgrading, even when you go in again and improve your campaigns. Read Full Story
