Increase Your Quality-Score Without Changing A Word

If you send people to your website via pay-per-click advertising, you know that it’s all about quality. Google want’s to see that your sites are relevant, thus matching the title with the searchphrase is often a good idea, and so is having the searchphrase in the body text of the website.

But you can in fact get a better quality score (and thus cheaper clicks) without having to change one word of copy - just make your site look neat and professional.

Every website that you send traffic to, a Google editor will stop by and look at the page. They won’t read every word on they page, but they will look at the page - and if it looks like a professional site rather than a flimsy one you’ll get a much better quality score.

So, graphics and layout are becoming more important these days too.