Why Brand Recognition Matters for Social Enterprise

[Taken from my new blog @ http://www.socialeffect.org - Click here to Update your feeds, or subscribe via email]

Here's a quick snapshot of how brand awareness impacts the different audiences for Social Enterprises, NGOs and Non-Profits.

If you ever wondered why your organisation should be devoting time to building mass recognition, this should clue you in.



* HNWI = High Net-Worth Individuals (Philanthropists, Investors)