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Review: AXE Hair Collection

20090620-axe-hair-collectionGuest men’s grooming review by Terence Buckley at Are You Being.

Glue. Paste. Gook. No, I’m not talking about your summer camp or back-to-school supplies list. I’m referring to the type of hair products many guys have turned to over the years to achieve the over-the-top hairstyles that tend to look crunchy, flaky and gunky; not flattering. In fact, in a survey of more than 2,000 women, they reported that these grooming mishaps can be a major turnoff.

“I’ve been working with guys for more than a decade and I’ve found that many need help with their hair, since not all guys have someone like me to make them look great,” said celebrity hair stylist and grooming expert for AXE Hair, Diana Schmidtke, who styles some of Hollywood’s most notable leading men.

So, maybe us guys don’t know as much as we think we do - when it comes to hair - which is why AXE recently launched their collection of “girl-approved” hair care products to help men fix their hair errors.

I recently had a chance to try the line - it’s actually in my shower now - and loved it from the moment I opened the first bottle of AXE De-Glue Shampoo + Scrub. Not only is the packaging modern and masculine - the shampoo/conditioner bottles have hydraulic-like caps that slowly rise open when you push the button and the tubs of styling products fit perfectly into a guy’s hand making it easier to open - the formulas are perfect for achieving a more natural style. Another neat packaging feature are the styling tips on the underside of each tub lid, so guys need never worry again about making another hair snafu.

The complete AXE Hair collection includes:

Shampoos

· AXE Just Clean Shampoo provides a fresh scent and invigorating feel for a clean she’ll notice

· AXE De-Glue Shampoo + Scrub features rock crystals and removes the gunky product build-up blocking guys’ game

· AXE De-Poof Shampoo features a hydrating Kukui blend and deflates poofy hair to inflate guys’ appeal

· AXE Anti-Dandruff Shampoo + Conditioner offers zinc-based dandruff control because girls don’t dig flakes

· AXE 2 in 1 Shampoo + Conditioner combines cleansing and conditioning to speed up guys’ clean and their game

Conditioner

· AXE Just Soft Conditioner leaves hair so soft she won’t be able to keep her hands out of it

AXE Styling Products

· AXE Messy Look Paste gives hair a messy, just-out-of-bed look she’ll want to run her hands through

· AXE Spiked-Up Look Putty gives hair hold without all the hard crunch of gel that girls hate

· AXE Clean-Cut Look Pomade gives guys a girl-approved polished look without appearing wet

· AXE Shaggy Look Cream gives longer manes an easygoing look for hair she can’t resist

AXE Hair shampoos and conditioner are available at mass retail outlets for $4.99 for a 12-oz. bottle. AXE Hair styling aids are available at mass retail outlets for $5.99 for a 2.64-oz. jar; enough for 75 uses. You can find out more on their website www.axecrisisrelief.org.

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