Jennifer A. Jones is a creative PR/MARCOM strategy and media relations expert with more than fifteen years experience on both the agency and corporate sides. Key focus is on brand development and creative strategy that combines traditional public relations with new media and viral/social media tactics.
What I'm Reading
Favorite Books: Company. Syrup. Little Green Men and A Girl Named Zippy.
Subjects I'd Like to Learn More About
Digital media, Marketing, New Media, Internet, Promotion.
An Interesting Fact
Previously worked as a screenwriter and film producer.
Okay, folks. I know it's the night before Thanksgiving and I really should unplug. But, I came across this tonight and just had to share. (Besides, do you really think a little turkey and stuffing could keep me offline this week? Puh-leaze - there's nothing like a little tryptophan to make a gal settle down in front of the latptop for a while!)The Cincinnati PR firm, EMG launched a YouTube contest ala Survivor to find the "next PR Rock Star." They're calling it The Next Phase Competition. 12... Read Full Story
Craig and Darren, the guys who took us into the Twittersphere are back and this time they are talking about LinkedIn. This vid isn't nearly as funny as the Twitter send-up; in fact the only moment that made me laugh was when a person posing as a headhunter shows up only to sell them resume-making DVDs. (post continues below)What makes this vid compelling, however, is that once Darren joins LinkedIn, they all stand there doing nothing ... and then they whine that nobody ever gets any work from... Read Full Story
They say a certain road is paved with good intentions. Well, ladies and gents, I have found that road and it lies in Denmark.A Danish advocacy group launched an anti-domestic violence web campaign, called Hit the Bitch.On the site, you can use your mouse to move a big hand that repeatedly beats the tar out of an attractive young woman. Each strike is met with eerily accurate sound effects of the hit and her painful cries as she recoils from the blow and horrible bruises appear on her face.Oh... Read Full Story
Yesterday, I discovered the url for this blog had expired on Monday; apparently the email they had on file was an old one. Now, one would think this would be an easy thing to solve...and in any other situation, it would have been.You see, although I've purchased nearly all of my domains through GoDaddy, this one came through Blogger - and of course, Blogger was acquired by Google and Google has no live help desk. So, yesterday, I spent three hours in a special level of hell called crowd-sourc... Read Full Story
When I was a kid, there was this one house in the neighborhood that went all out for Halloween. The dad would set up things that flew at us and he'd hide and jump out at the kids. As my brother and sisters and I would approach the house, you could always see kids fleeing and screaming as they ran away and, we'd get so excited to get scared! I don't remember that neighbor's name, but every single year, I think of him and how much I loved that house. So, today, I pay it forward and scare the he... Read Full Story
Strange things are afoot at the FTC, ladies and gents. Very strange indeed. First, on Monday the FTC announced that Bloggers, Facebook posters, and Twitterers will be at risk of an $11,000 fine if they endorse a consumer product and fail to disclose compensation—including receiving free samples for review. And, today, the FTC took things even further by announcing they are planning public hearings designed to figure out how to bail out dying newspapers, including: tax breaks for news organiza... Read Full Story
You've heard me say this before, but it bears repeating again and again: the single greatest selling point for a social media campaign is that SM and SEO go hand in hand. Every single tweet, every Facebook page, every YouTube comment - every thing you say within social media channels is recognized by search engines. Therefore, the right SM campaign can allow you to "own" search rankings. Today, I want to take this concept a step further and look not just at the result of social media on searc... Read Full Story
Today, I have another mainstream and social media backlash story that could have been avoided with a little more forethought. You may have heard that Kraft Foods held a product naming contest for a more spreadable version of the Australian treat Vegemite. More than 48,000 people responded to a call to come up with the product's name. The winning choice: iSnack 2.0.Yep. iSnack 2.0. In their desperation to be seen as hip and cool, Kraft forgot to give this thing a name that had anything whatsoe... Read Full Story
Okay, this is one for the books folks, largely because it all could have been so easily avoided. Mattel, the makers of the remarkably successful (and ridiculously expensive) American Girl Dolls, has launched a new doll, Gwen, who is homeless - and they are now seeing a massive media backlash.Each American Girl Doll comes with a detailed "history." For example, there's Escaped Slave, Addy with a Civil War era backstory; A Jewish Immigrant doll named Rebecca who tells a story of discrimination;... Read Full Story
Here is the latest "Did You Know" video moving around the Interwebs. Great stats to be found here, folks! Enjoy!For more visit: www.speakmediablog.com Read Full Story
