Arby’s Grease Art Video

Arby’s new “no grease on our RoastBurger” campaign seems to be fairly solid. I’m sure that most of you by now have seen the Arby commercials where the kid takes a hamburger and slicks down his greasy hair with it. Well here is the latest expansion to their segment.

Why is this relevant ?

It quickly makes a comparison. It adds shock value through the use of how much grease is involved. The speed shot is fun to watch. Mona Lisa is classic. The video can be forwarded. It gets the healthy message across.

Curious about the calories v the burger though. Here’s to heart health.

Did you prefer Burger King’s campaigns ? I did. Remember the Whopper freak-out and the Whopper Virgins ? Is mini-mentary style the way to go for better exposure ? Thoughts ?