Source : Businessinside r/ internetretailer In the fourth quarter of2011, 41.8% of all mobile subscribers age 13 and older used smartphones, onlineand mobile research firm comScore Inc. finds. That’s 97.9 million out of234.2 million mobile subscribers. That percentage grew across 2011: In Q1 itwas 30.9%, in Q2 it was 33.5% and in Q3 it was 37.4%. Smartphone penetrationnearly doubled in a year and a half, from 21.9% in June 2010 to 41.8% inDecember 2011. I believe we’re going to see even... Read Full Story
Top Five Super Bowl Advertising Categories (2007-2011) Year Over Year Spend Breakdown (in millions) While Super Bowl ads require a substantial investment, theytend to get a measurable marketing bump from their prominent placement.According to Nielsen, ads that aired during 2011’s Super Bowl XLV were, onaverage, 58 percent more memorable than commercials airing during regularprogramming in the first quarter of 2011. In addition, brand awareness forcommercials airing during the Super Bowl was... Read Full Story
2012 February will see the annual Mobile World Congress (MWC) event in Barcelona . Mobile app monetization exchange inneractive data shows that mobile ad market has come of age in 2011 and this year will see the mobile take off in a big way since last year’s MWC According to the infographic in just a 12-month span, inneractive has seen more than 700 percent jump in clicks and nearly the same in mobile ad requests. Read Full Story
Millennials — that is, American consumers between ages 18 and 34 — are a mobile generation. That much is clear from the infographic below. According to data collected by location-based ad network JiWire, Millennials own an average of 2.4 Internet-connected devices. Of those who connect to JiWire’s free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and... Read Full Story
Top 20 Linkedin Countries: Linkedin Users in US data as on Feb,10,2012 ( social bakers) Indian Linkedin Users rank no 2 on Feb,10,2012 ( social bakers) UK Linkedin Users rank no 3 ,as on eb,10,2012 ( social bakers) Read Full Story