| From : ahcopy.co.uk
Not yet published.
Language evolves. Like it or not, the way we write and speak has changed over the years, and continues to do so at a rate which alarms many, and confuses others. So, rules about language usage change.
Clarity doesn't just mean meaning, it means readability; the flow with which that information can be absorbed without becoming a chore. The usage of language and all its tools should be there to enhance the reading experience and not to distract from it. Excessive use of capitals distracts from... Read Full Story
| From : ahcopy.co.uk
Not yet published.
Ten steps to being found online - an internet marketing guide for start-ups, SMEs and those that got left behind takes the rookie website owner through the necessary steps to rise through the search rankings, raise brand awareness and increase website visitor numbers. If your internet marketing strategy is rather wanting, this free website marketing guide may well be worth a read. Read Full Story
| From : ahcopy.co.uk
Not yet published.
I'm releasing a free guide to the internet for companies who feel they're rather behind the curve. Ten steps to being found online - an internet marketing guide for start-ups, SMEs and those that got left behind takes the rookie website owner through the necessary steps to rise through the ... Read Full Story
| From : ahcopy.co.uk
Not yet published.
You gave up working for someone else for a reason. More than one in all likelihood, but one stood bold and proud: freedom.
Such a noble word; such a bright and sparkling principle; such a statement of hope and promise.
Such a lie.
Visit Freelance Advisor to read the rest of ... Read Full Story
| From : ahcopy.co.uk
Not yet published.
Freelancing takes courage. No guaranteed pay cheque, no back-up team, no boss to give you guidance, no boss to take the fall. No excuses – the buck stops with you. It took courage to take that first step into the freelance world, whether it was a bold ... Read Full Story
| From : ahcopy.co.uk
Not yet published.
The Social Media Portal talks to Anthony Hewson at The Copywriter’s Blog and AH Copy about blogging, copywriting and social media.
SMP: Briefly, tell us about The Copywriter’s Blog, what is it and what are your objectives?
AH: It’s a place for me to dish out advice on topics linked with my ... Read Full Story
| From : ahcopy.co.uk
Not yet published.
Viral marketing is a damnably tricky thing to do right. Trust Volkswagen and its ingenious ad agency to teach us the lesson that straddles the fine line between inspiring creatives to throw themselves from the nearest precipice and inspiring them to do greater work.
It makes me want to buy a ... Read Full Story
| From : ahcopy.co.uk
Not yet published.
Imagine a relationship between two people.
Maybe it's yours, with a partner or a friend. Maybe it's your parents' relationship, or a friend's marriage.
Maybe it's blissful, maybe it's wobbly from time to time, or maybe it's a continual stream of misunderstandings and niggles. If it's good, you can bet the ... Read Full Story
| From : ahcopy.co.uk
Not yet published.
Hmm. The corporate world is full of abbreviations and acronyms. Buzzwords abound in every industry, mystifying and exciting in equal measure.
It's a tightrope, and one slip means the loss of potential clients.
Like the rest of this cruel and complicated world, writing and communicating isn't just black and white. Pepper your ... Read Full Story
| From : ahcopy.co.uk
Not yet published.
Brand is not just a logo, not just a visual identity. Sure, it's where the concept came about - branding irons marked livestock with a sign that identified each beast as the property of an individual. But brand means so much more. It's how you want to be perceived. It ... Read Full Story
