ahuttenrauch

It never fails to amaze me how many SEO companies out there will insist they they are under contract with Google for something or another (often as an alleged major content provider). They use this in their sales pitch and people buy it. After all, if they have an agreement with Google, then they have power, and can get you big rankings - hopefully at a cheap cost. Most business owners are focused on their business, and things like websites and SEO are magic black boxes that are a... Read Full Story

Globi Web Solutions today announced the introduction of LeaseYourWebsite.ca . Get a Professional Custom Website for a fixed manageable monthly payment - no big up-front investment requirement. Plans start at only $45/month. This is perfect for small business who need to control their cashflow. For the start-up business, the initial cost of a website has been a barrier to getting your web presence off the ground. Even after it's built, the cost of online marketing to make contact with... Read Full Story

The 2 main Pay-Per-Click options out there at the moment seem to be Google Adwords, and Facebook Ads. I have been using Google Adwords successfully for over 7 years now, and have learned many a thing from the likes of Perry Marshall - the best Google Adwords guru there is. Facebook came along, and has found some incredible market saturation - way more than anyone would have expected. It was a natural evolution for them to offer advertising, and the PPC model was a clear shoe-in... Read Full Story

Social Media has become a major part of many successful websites' marketing strategy. Facebook, Twitter, YouTube, blogs... why should you consider them for your website? Simple; they drive more traffic to your site. Inexpensive marketing Everyone can use more traffic. The most common way for new visitors to find your site is via search engines such as Google and Bing. Search engines can find and display your site because they periodically read and catalogue each page on your site in a... Read Full Story

More and more people are accessing your website from a mobile device or PDA. Can your clients grab the essentials of your business from a screen the size of a credit card? Mini sites that are built to load quickly on smaller displays are becoming a necessity. According to IDC, there were more than 450 million mobile Internet users worldwide in 2009, and by 2013 that number is expected to double. We've read recently about the upcoming "death of the PC" with a healthy dose of skepticism... Read Full Story

Real time search is the hippest topic on the search marketing landscape right now. Here's a rundown of what it is and how you potentially could use it for your business. Read Full Story

The FTP protocol (file transfer protocol) is used to send and retrieve files from remote servers. FTP is very old and was not designed with security in mind. Unfortunately with every FTP transaction, hackers can intercept your username and password. Recently there has also been a significant increase in PC-bourne spyware which collects this information and sends it to hackers. Thousands of websites on the Internet are compromised on a daily basis, which results not only in expensive... Read Full Story

The other day I got a call from a prospective client. The client was very concerned that their current web designer was taking the main business owner for a ride - taking advantage - etc. It appears that the web designer is way behind in schedule on delivery of the project. When I reviewed the delivery milestones with the prospect, it turned out to be an extremely simple project - one that could easily be produced and delivered in under 20 man-hours. A natural logical progression from... Read Full Story

I recently came across this webinar by Tim Ash which covers some of the most important overlooked considerations in landing page design. Quite frankly I think this material is rather relevant to almost every page on a website. Too many times I've seen designers break the efficacy of a page in favour of prettiness. Thanks for such a great webinar Tim. Read Full Story

Those of you who know me or have been following my thoughts for the last couple of years, would know that I'm a HUGE advocate of Google Adwords. There is no other advertising medium that is as scalable, adaptable, and timely. Pay-per-click in general is the most real-time medium for advertising - you can collect data and make changes to your campaign with immediate results. Over the years I've also learned how to fine-tune Adwords campaigns to deliver only the most focused stream of... Read Full Story