User-obsessed and Competition-paranoid Search Veteran and Business Professional with 14 years experience planning, building, taking to market and monetizing Internet Search experiences, consumer Web services and online advertising solutions with Microsoft, AOL Search and Altavista. Product Leader with proven track record in brand development, product positioning, and new product launch with the unique combination of strategic vision and tactical skills.
There are now 183 million domain names registered across all Top Level Domains, a 3% increase over Q4 '08 and 12% over last year. This means that nearly 11.8 million new domain names were registered across all TLDs in the first quarter of 2009. That's 91 domain names registered per minute and if about 88 percent resolve to Websites, that would mean that roughly 80 new sites were created a minute or one a second.
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European advertisers choose online advertising over traditional media like TV, newspapers, and magazines - European Interactive Advertisers Association.Just 8% of the advertisers said they cut budgets for online advertising.Seven in 10 said their online ad spend is increasing in '09.Nearly four in 10 advertisers said budgets are being reallocated from TV (37%). Some 32% are moving funds away from newspapers, 46% from magazines.And the trend will likely continue throughout 2009, according ... Read Full Story
Interactive advertising is heading for growth over the next seven years, according to Forrester Research Interactive Advertising Forecast.Interactive online advertising (display, email, mobile, search, and social media) will experience a 17% CAGR, totaling almost $55 billion in spending over the next seven years.Five key online advertising channels will see the following 7-year CAGR, according to the report:social media - 34%mobile - 27%display - 17%search - 15%email - 11%Overall interactive ... Read Full Story
U.S. spending on search engine marketing will nearly double from $12.2 billion in '08 to $23.4 billion in '13.All four types of search marketing will gain more marketer dollars each year.Marketers will invest approximately 63% of their annual U.S. search engine marketing spending in paid search from '08 through '13.SEO spending will rise from a 12.7% share in '08 to a 16.5% share in '13.
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Of the 282.7 million European internet users who went online in Dec. '08, 211 million visited a social networking site, 74.6%, according to comScore.The UK (79.8%) and Spain (73.7%) had the highest social-networking penetration.Norway (58.9%) and Austria (49.7%) had the lowest.France (63.9%) was the 3rd. largest with 21.7 million visitors in Dec. '08 behind the UK with 29.3 million visitors and Germany at 24.9 million visitorsThe total number of French internet visiting a social netwo... Read Full Story
B2B marketers to increase spending on performance-based ads in '09 at the expense of traditional display ads because of clear measurable returns, according to a Econsultancy and Convera.78% of advertisers planning to raise spending on CPA formats67% plan to increase spending on cost-per-lead (CPL) adsJust under half on cost-per-click (CPC).29% to increase spending on CPM (display mostly)
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All sectors of advertising, marketing services and media trimmed jobs in Dec. except internet-media companies and web-search portals, according to Bradley Johnson , AdAge.com.The U.S. advertising and media industry slashed 18,700 jobs in Dec. '08, bringing job losses in this recession to 65,100, 3.9% since Dec. '07.The ad industry employed 1.59 million people as of December.Internet-media companies and web-search portals added a dismal 800 jobs, bringing employment to 82,200.Media com... Read Full Story
US search advertising spending fell 8% in Q4 '08, according to firm Efficient Frontier.Reductions among smaller companies that spend less than $50,000 on search ads per month more profound, cut their spending by 23%. Advertisers that spend more than $200,000 on search monthly cut spending by 9%. Those that spend between $50,000 and $200,000 held flatSearch ad spending among financial advertisers fell 20%Automotive spending dropped 15%Retail advertisers increased spending 9% in Q4"Eve... Read Full Story
Search will fare best as interactive marketers focus on highly accountable direct response advertising, while display advertising will be hardest hit in this recession just as it was in 2002, Forrester."Online will be hurt, just with all channels during a recession, but the fact is that online is in a better position than offline."European online ad spend growth slowing to 10% in '09, from 30% in '07.WPP's GroupM, Enders Analysis, and E-Consultancy anticipated year-on-ye... Read Full Story
