User-obsessed and Competition-paranoid Search Veteran and Business Professional with 14 years experience planning, building, taking to market and monetizing Internet Search experiences, consumer Web services and online advertising solutions with Microsoft, AOL Search and Altavista. Product Leader with proven track record in brand development, product positioning, and new product launch with the unique combination of strategic vision and tactical skills.
Online social networking is becoming entrenched in everyday life and is profoundly affecting how US consumers connect with family and friends, shop and interact with retailers and brands, and participate in political and humanitarian issues, according to a recent study from Euro RSCG Worldwide.
Online social networking is enhancing rather than deteriorating, relationships among Americans
54% have met new people through electronic media
Consumers are engaging in more multi-way exchanges o... Read Full Story
International Business Machines and a handful of other major marketers, including casino operator Harrah's Entertainment and software giant Microsoft, are experimenting with developing ad campaigns based in part on what consumers are chatting about on the Web.
For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads. Now, some are using new technologies to scan the Web for key words to find out what consumers are—and a... Read Full Story
Social networking is one of the fastest-growing activities among mobile users and has become a significant driver of Internet usage on mobile devices.
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More than eight in 10 European marketers say they increased their online advertising spending during '09 - European Interactive Advertising Association (EIAA).
93% of European marketers expect to further increase their online advertising spend in '11
7.6% year-over-year rise in '10 and more than 15% forecast for '11
Fueled by i) increased online spending, ii) growth of mobile advertising, iii) ongoing shift from traditional to online
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by Patrick Smith @psmith - Nov 3, 2009 3:39 PM
Before it has even launched in France, Glam Media is facing competition from a French online media company with a very similar name. Glam One, which owns more than 400 domains and five vertical content networks, on Tuesday announced the launch of its “vertically integrated social media platform” (release). Sound familiar? It should: Glam Media has for years marketed itself as a “... Read Full Story
by Patrick Smith @psmith - Nov 3, 2009 3:39 PM
Before it has even launched in France, Glam Media is facing competition from a French online media company with a very similar name. Glam One, which owns more than 400 domains and five vertical content networks, on Tuesday announced the launch of its “vertically integrated social media platform” (release). Sound familiar? It should: Glam Media has for years marketed itself as a “... Read Full Story
- For immediate release -
Paris, France, November 3rd, 2009. Glam One (http://www.glam.fr), owner of the “Glam” brand in France and the glam.fr domain name, is announcing the release of France’s first integrated social media platform. The Glam vertical marketplaces bring together professionals into communities organized around targeted sectors. Self-employed independent worker... Read Full Story
- For immediate release -
Paris, France, November 3rd, 2009. Glam One (http://www.glam.fr), owner of the “Glam” brand in France and the glam.fr domain name, is announcing the release of France’s first integrated social media platform. The Glam vertical marketplaces bring together professionals into communities organized around targeted sectors. Self-employed independent worker... Read Full Story
32% of SMB advertisers plan to include social media in their marketing mix in the next 12 months (Facebook, Linkedin or MySpace) - BIA/Kelsey.
39% of SMBs plan to include customer ratings or reviews
23% plan to incorporate video on their websites
31% plan to include links or ads placed on social sites or blogs
Despite the significant number reporting plans to use social media, far fewer SMBs appear to be putting it into practice today.
9% of SMBs report using Twitter
23% ... Read Full Story
32% of SMB advertisers plan to include social media in their marketing mix in the next 12 months (Facebook, Linkedin or MySpace) - BIA/Kelsey.
39% of SMBs plan to include customer ratings or reviews
23% plan to incorporate video on their websites
31% plan to include links or ads placed on social sites or blogs
Despite the significant number reporting plans to use social media, far fewer SMBs appear to be putting it into practice today.
9% of SMBs report using Twitter
23% ... Read Full Story
