Performance-Based Ads to Increase in ‘09

B2B marketers to increase spending on performance-based ads in '09 at the expense of traditional display ads because of clear measurable returns, according to a  Econsultancy and Convera.

• 78% of advertisers planning to raise spending on CPA formats
  
• 67% plan to increase spending on cost-per-lead (CPL) ads
  
• Just under half on cost-per-click (CPC).
  
• 29% to increase spending on CPM (display mostly)