Have you ever gone through all the phases of setup with your Google campaigns- geo, bid amounts, daily budgets, etc. and then come to find that your Quality Score has already been assigned? This isn’t the way I originally pictured the Quality Score to work. It should gather data relative to your specific campaign/ adgroup/ keywords/ landing page and then assign a score, right?
One factor that I left out above is the CTR (click-through rate), as that’s one of the most important fac... Read Full Story
Bright Horizons Family Solutions® has been named the 11th best place to work in Massachusetts by the Boston Globe. The prestigious ranking on the Globe 100’s Top Places to Work list underscores how Bright Horizons® has always worked to support its employees and despite the downturn in the economy, the company continues to place an emphasis on fostering a culture where employees feel valued and supported at both work and home.
The Top Places to Work list recognizes companies in Massachus... Read Full Story
ARmark Authentication Technologies and Colorcon, Inc. announced today an alliance in the development and introduction of ®mark® On-Dose ID(TM), an authentication technology that incorporates microscopic covert micro-tags into the immediate-release film coatings of solid oral dosage forms (SODFs) to prevent counterfeiting. The alliance provides Colorcon exclusive rights to market ARmark’s micro-tags for tablet film coatings and to market this technology to pharmaceutical manufacturers gl... Read Full Story
Amdocs (NYSE: DOX), the leading provider of customer experience systems, has signed a multi-year, managed services agreement with Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), a Canadian wireless company.
As part of the agreement, DAVE Wireless has licensed billing, customer care, ordering and operational support systems (OSS) products from Amdocs CES – 7.5, Amdocs’ Customer Experience Systems (CES) product portfolio. This agreement greatly enhances DAVE Wireless&... Read Full Story
Bing, one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine.
According to stats recently released from a study performed by Chitika, an online ad network, traffic from August through the first half of October appears to show that the number of users coming through Microsoft’s search engine has declined much more quickly than they were expect... Read Full Story
Snapnames, an aftermarket domain name auction service, has reportedly discovered that a rogue employee set up an account and bid against other bidders. And was doing it for several years.
In a letter that I received today, Snapnames explained the situation:
From: SnapNames.com [mailto:noreply@snapnames.com]
Sent: Wednesday, November 04, 2009 12:23 PM
To: XXXX@XXXXXXXXXXX.com
Subject: Important Update From SnapNames
Dear Moniker customer:
I’m contacting you today to inform you of an unfortu... Read Full Story
by Zach Browne
The Problem
Online reputation management becomes vital when a potential customer searches for your company on a search engine only to find websites with negative information. There are many scenarios that would cause this to happen but it typically happens on review sites like Yelp, Epinion or Angie’s List. It could also be on someone’s personal blog or forum or there could even be an entire site dedicated to your demise like PayPalSucks.com. Either way it’s not good a... Read Full Story
We all work hard enough in search marketing to get visitors to our sites and to our clients sites. To make these site visits beneficial, we want visitors to peruse our content, understand the offerings and calls to action, and to then convert. Sounds pretty easy, right? Well, I don’t usually write about the things that people are doing correctly.
Information Architecture
One of the most often overlooked elements of a website is the information architecture, or how your content is structurall... Read Full Story
Ever since Bings launch, I have used it some, and my experience with is has been pleasant. News reports state that it’s the fastest growing search engine. Currently, it only holds about 11% of the search marketing industry. Google is still at a whopping 65%- but Bings growth has averaged (month to month) about 20%. This is phenomenal.
Bing has put alot of focus on ‘Bing Travel’. A nice shortcut to finding great deals, which seemingly seems to simplify orbitz.com’s efforts. You can look for la... Read Full Story
This week I got to analyze PPC landing pages with a client and I had an absolute blast. There were two pages that stuck out from the others. Both pages were very similar in content. One was a little more serious and had somewhat negative content as a deterrent for unqualified leads. The other page was more open and friendly. They both had the exact same call to action.
The interesting fact is that the page with the more negative content is outperforming the other page. The page designs are on... Read Full Story
