Translating Web Sites - Considerations for Multilingual Online Businesses

I recently talked to someone who was in the process of translating their current web site (which is now in English) into several additional languages so he could appeal to more potential customers worldwide. By using the existing domain name and simply “adding pages to the site” in other languages, he thought he could save some money by not having to purchase additional domain names. I proceeded to explain to my friend that his idea of translating the site into different languages was a good on