Think Gum has a very interesting idea, linking taste memory recall with brain boosting herbs to try to help alertness and the ability to improve memory. The product is created by a Stanford University medical student, flavored and scented with rosemary, peppermint and other memory enhancing  herbs and herbal extracts. By chewing a piece while studying, and another while trying to remember that memory, the chewer is supposed to be able to bring up that memory quicker and easier, using the... Read Full Story

ZEVIA is the world's only all natural sugar free alternative to diet soda. No artificiazl anything, this is about the healthiest you could possibly get to drinking water - maybe even healthier than water. This stuff is sweetened by an extract of Stevia, the sweetleaf herb, a relative of the sunflower. Also, Zevia is a small time operation, not here to compete with PepsicCo and Coca-Cola. That means this family-run, pacific northwestcompany can choose to use all-recycled aluminum cans and... Read Full Story

Here is a product geared toward dieting Hispanics - from the first Hispanic energy drink to hit the market. This product was specifically designed to appeal to Mexican-Americans. Arley Campbell, president of Caballo Negro (Black Horse) said that “We wanted to give Hispanics more energy that tastes great for a reasonable price.” Launched in 2004, Caballo Negro was shrouded in the colors of the Mexican flag—red, white and green with a bi-lingual label. Taste:8 I really enjoyed this flavor... Read Full Story

Turkey hill is a growing dairy - one known in Lancaster County for their wholesome cheeses, milk and eggs. So what are they doing all the way West of the mississippi with energy drinks? I felt pretty lucky to find their T Fusion tea all the way out here some months back at a little hidden away convenience store. So I was pretty excited to come across this new energy drink by them - even though the can is a bit of a turn off. If you can't find these near you yet, just wait. With this growth... Read Full Story

Alcopops aint the same, alcopops aint to blame, fact they is getting sued out is such a shame. So this is the next one, just you wait, Joose cranberry is about to meet that fate With caffeine malt liquor sales on a rocket the company on the courts docket left and right they're getting beat down by the state. ----------------------------------------   Caffeinated malt liquor is going down.  Some I dont miss at all( Tilt, Bud Extra) and some I will miss alot (sparks) and... Read Full Story

The founders of Jolt Gum surveyed 1,000 young consumers in 2000, they found that 80% still knew the Jolt slogan by heart. So they did what any enterprising young men would do, and licensed the name and started releasing Jolt stuff. Their latest product, Jolt mints, are TONS better than the gum, and really quite tasty. While I would love to hear the actual caffeine count once Vroom Foods is done with them, according to the package, just five little mints have the same amount of caffeine as a... Read Full Story

  This is the story of a single Ronin -a classically trained energy drink come from the small village of Lake Mills, Wisconsin. The drink trained to be powerful, and became unique among all the powerful energy drink among all the daimyos cans around. Surrounded by the warriors who we all under the power of the great lord Hansens Beverage, the lone Ronin could not stand. For a small time the lone energy drink warrior battled, trying desperately to seek revenge and gain power, unfortunately... Read Full Story

  This appears to be the only caffeinated variety of drinks from Owater, the company that makes a bunch of other interesting water flavors. Three are a good many different flavors they have, from coconut to blueberry to an unsweetened variety, which has just electolytes and a twist of juice. As energy waters go, this one is pretty darn tasty. it is just barely sweet, and full of vitamins and minerals, with a nice big kick at the end. hard to believe, but this easy to drink bottle of... Read Full Story

Straight outta the hood, and of course by hood I mean upstate New York, comes the next hip hopping body slammin drink from Steve Rifkind, the CEO behind Loud Records. Loud Beverage’s is a joint venture between Rifkind and executive Ron Urban, with backing from partner Universal Music Group. This company is behind promoting big groups by street teams, producing such acts as Wu Tang Clan, Xzibit, Three 6 Mafia, Mobb Deep, Tha Alkaholiks, the X-Ecutioners and Dead Prez. So what kind of... Read Full Story

Guru has recently expanded it's line to 6 different flavors of energy drinks - all are not quite up to the diet guru awesomeness, but still so much better and healthier than the usual energy drink selection found at your local convenience stores.  This variety of energy juice is super strong and super juicy, reminding me of a Juvex nectar drink found in the Hispanic foods aisle. Very sticky and sweet. Tasted the orange, lemon and cane juices, felt like I was healthier for drinking it. But was... Read Full Story