bluecollarrichman

Well, it’s almost the end of 2009.  The holidays are upon us with all of the associated hussle and bustle; the glitter and glitz of ads pressuring us to spend money for things that a few weeks or months ago we didn’t even know we needed or wanted;  and, of course, the associated tension and stress that so often overwhelms us during this season that purports to be merry and full of good cheer. Well, take a deep breath, sit back, and relax.  Enjoy the rest of this holiday season! TAKE A FEW... Read Full Story

My friend and business partner Jay Kubassek wrote a new article that I think is well worth reading.  Here’s a brief excerpt: For too many people the world over, this holiday brings with it a new anticipation. The close of the year is upon us, the months passed have been marked with a collective anxiety of what is to come. Will it get better? Has the worst of it passed? What will I do next year? Entrepreneurs are not immune to these same moments of uncertainty, however when one has the... Read Full Story

I read a post at Copyblogger about Online Marketing Success . In it they talk about the four pillars of online marketing success. Here are some of the key points. Pillar 1: Relationships Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, create a valued environment that benefits your existing readers and customers and keeps pulling them back. Don’t advertise in the traditional sense; instead, your readers... Read Full Story

Online marketing problems? Maybe your problem is consistency and persistence. Coaches, consultants and other service professionals frequently contact me asking how they can get more people into their programs: group coaching, mentoring and teleseminars. When we talk, I usually find that it comes down to a few issues. 1. their marketing is sporadic at best and 2. they have no consistent message In this article, Denise Wakeman gives some great tips on solving these problems. Here’s... Read Full Story

I got an email from Perry Marshall today. It was about how to start your day with a positive focus. Here’s an excerpt: “What’s GOOD?” “What’s good right now? What positive thing happened yesterday? What positive thing happened today? What do you appreciate about the person you’re talking to right now?”The Strategic Coach guys finally got through to me. A couple of months ago I started a new habit. I take out this teeny little Moleskine note book, it’s maybe 2 inches by 3 inches – and I... Read Full Story

My business partner Jay Kubassek just posted an excellent article to his blog about the necessity of humility in business. Here are a few of the key paragraphs. I’ve always believed that the fundamental principle of humility does not have to exist in conflict with supreme self-confidence. They are not exclusive of each other; rather they are like emotional and mental sisters. Supporting each other in the pursuit of what some would call PERSPECTIVE. I challenge, and believe every PRO family... Read Full Story

Check this out… Some amazing software has just been released that will automatically add 1,000s of new followers to your Twitter account… And it’s 100% FREE! Twitter List Builder There’s a free report included that shows you how to generate clicks, leads, and sales from your Twitter account. This is very cool… Twitter List Builder Read Full Story

The last time we checked in on my Twitter follower count was the end of May. Since then my follower count has continued to grow as if by magic. Below are a couple of screen shots showing the count on my Twitter home page. Oh, and by the way, my Twitter account is now ranked in the top 1%! That’s right-top 1%!!!! Here’s the techniques I’ve been using. Twitter On Autopilot Twitter Keeps On Growing Twitter Followers More and More Top 1%!!! Read Full Story

I ran across a really good article with accompanying video on techniques for using Twitter to successfully drive traffic. The article is targeted toward driving traffic to your blog. But the techniques would be valid for driving traffic to any website you choose. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. Communicate a benefit Blogs have been associated for a long time now with opinion and personal experience. This is often times the way they are portrayed in the main stream... Read Full Story

If you’ve been involved in online marketing for anytime at all, you understand how important the headline is to your success. It is the gateway to your content. Whether it is a sales letter, a blog post, a news release, or an article, the headline is what pulls your reader into your content. So, here are eight tips to creating attention demanding headlines. 1. Review the sites of 10 top marketers before you begin to write. They are top marketers for a reason. And they didn’t get to the... Read Full Story