I don't usually do this, but this blog entry will be about an email I received from one of my readers. I got an email from Rachel, who works at a company called SEO Site Checkup. She asked me to take a look at their site. They have created a simple-to-use web site that will analyze your site against a series of SEO based rules. All you do is put in your URL, submit, and let the site do its work. It will return a list of important fixes, recommended fixes, and successful checks. It... Read Full Story

Being able to measure success for a software development group is a difficult thing. But not being able to show the success of your development group is a dangerous thing. Your management team will want to be able to measure quality, show improvement, and benchmark against industry standards. All the popular maturity models (if you put stock into them) emphasize the ability to measure, react, and improve your quality and processes. My department is no different. We try to remain as... Read Full Story

Blogging is now one of the easiest ways to get a message out to your audience. Readers can read and bookmark a blog and get content when they want it, or subscribe to your posts via an RSS feed and have content pushed to them when it is available. There are lots of free open-source solutions that give you the freedom to create, publish, and maintain your content any way you want. Blogs about the pharmaceutical industry abound; but pharmaceutical companies, with all their legal, regulatory... Read Full Story

If you have ever redesigned, moved, or migrated a web site, then you know how important 301 redirects are. You have worked hard at building up your page rank within all of the search engines. And you don't want to lose it. Your users have bookmarked your pages, and your partners all have links to your pages. And you don't want those to break either. My team and I are currently in the middle of migrating our first major site from one platform to another, and if we are successful there... Read Full Story

I am by no means an expert. I work on web sites every day, and work hard at making sure that those sites are optimized from a technical and content perspective. There are a lot of good things I do, but there are a lot of things still left to learn. It is always a good idea to benchmark your skills against others. These articles on SEO lifecycle are a great way to understand the progression of your skills as an SEO professional. And the quizzes are a great way to compare your knowledge... Read Full Story

Daniel Palastrant, CEO of Sermo.com, has come to Bristol-Myers Squibb to speak at the quarterly OMNI meeting. This meeting is targeted to the individual Brand Teams and intends to bring innovative ideas into the company. Daniel has come to talk about Sermo and Online Physician Communities - Salvation or Mirage? Direct from their web site, Sermo is "a practicing community of physicians who exchange clinical insights, observations, and review cases in real time — all the time." Their... Read Full Story

Wikizines are interactive magazines that anyone can create or edit - and this one is called "Microsoft Mix Conference". Here you can find fresh voices and respond in real time. Some members write articles about recent news and trends related to the wikizine's topic, others recount relevant personal stories or share their favorite pictures and video clips. Got an interesting idea or story to share with other members of this wikizine? Well, then put on your journalist's cap and add your own... Read Full Story

A bit of background before I dive in to the post... My team and I are responsible for developing and supporting the Brand web sites for Bristol-Myers Squibb.  The Brand Teams and external Marketing Agencies develop a concept for their site, and they deliver a fully functional version of the site in  HTML to us to implement.  We take that HTML, squeeze it into our custom content management system, and hook up all of our custom features.  This custom content platform that we call LaunchNet has... Read Full Story

I know this is not a new topic.  It is not even a new topic for me.  I have posted on defining what a sitemap.xml file is for, and on dynamic sitemap.xml files in C#.  But my team is finally ready to start implementing this as part of our custom development platform for the external brand sites.  When one searches for dynamic sitemap.xml creators in Google, you get a plethora of sites back.  Some are code, some are online based tools.  Since we are looking to create our file dynamically from... Read Full Story

This session is based on a big selling point that Microsoft has been driving home for Silverlight and WPF.  Designers and Developers who share the same source code can work on different aspects of the same project seamlessly without stepping on each other's toes.  The session walked through two different development scenarios to demonstrate this point.  The first demo was of a furniture design web site.  The developer built the back end that integrated with the database.  He hooked up simple... Read Full Story