Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. As a certified coach of the Duct Tape Marketing Consulting organization, I provide practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses.
What I'm Reading
Raising Money, TunedIn, Slideology
Subjects I'd Like to Learn More About
Marketing,Turnarounds
An Interesting Fact
Marketing your business must become a habit and not an event.
I was doing a Value Stream Mapping project for a customer and as we were creating their marketing segments to create the map, we were having difficulty creating the typical Marketing Hourglass, (Marketing Funnel, Sales Pipeline) for this particular segment. We also wanterd to remove some prospects in the middle of a segment. Some of the reasons were: Large Volume Customer, Customization may be required, Needed quick answers, Willing to pay on value.
I remembered a section of in the Systems2wi... Read Full Story
There’s been a big debate lately on tools and the thinking processes of lean.When you talk about a system, one of the first things that I think of is the tools that are used in the system. I use the tools to make sense out of a system, but I thought that Michael Balle author of the Lean Manager might feel differently with that statement. In the Business901 Podcast I asked him, “How do you relate the tools and the thinking processes of lean?”
Michael responded: “I don&#... Read Full Story
I wanted you to be aware of this event - the Marketing Twins are friends of mine and happen to be a great source for Christian ministries who need to know how to enhance their fundraising through social media. Ministry Ventures will hosts the Marketing Twins for a 45-min webinar on how non-profit ministries can use social media. These guys are good! November 17 from 3:00 - 4:00 EST/ 2:00 CST/ 1:00 MST REGISTRATION REQ’D: http://www.ministryventures.org
Technorati : fundraising, market... Read Full Story
Michael Ballé is the co-author of, The Gold Mine, a bestselling business novel of a Lean Turnaround, and recently, The Lean Manager, a novel of a Lean Transformation both published by the Lean Enterprise Institute. For the past 15 years, he has studied lean transformations, helping companies develop a lean culture. He is an engaging and colorful public speaker, and I think you will find in the podcast, he lives up to his reputation. Great discussion on Lean Tools, Lean Systems, Thinking Proce... Read Full Story
Glenn Whitfield serves as Director of Dean Dorton Ford’s Process Improvement Services group based out of the Louisville office. Glenn was my guest on the Business901 Podcast and we had the opportunity to discuss DDF’s methodology for improvement within an organization. Their methodology concentrates on a Value Stream Analysis to determine their clients individual needs. It was a discussion around practical hands on implementation and the role middle managers play. This is a transc... Read Full Story
My Affiliate post this week is about an upcoming webinar on How to Make a Lead Generation Funnel with Facebook and Twitter
Join Swiftpage Tuesday, November 10th
1:00 – 2:00 PM EDT
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Thoughtleader Series by Swiftpage
Discover How to Make a Lead Generation Funnel with Facebook and Twitter on November 10th with Facebook and Twitter expert Mari Smith. Dubbed “the Pied Piper of ... Read Full Story
In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately it should be called Sales and Marketing Process Time(SMPT) = Prospects in Process(PIP) / Customers(C). You could also use the same formula substituting Prospects for possible Revenue opportunity and Customers for Revenue.
However, if you put your ... Read Full Story
Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will take any prospect to be turned into a sale simply by counting how many customers are in your funnel and how many sales we complete each day, week, etc.
Marketing Cycle Time = Custom... Read Full Story
Most Marketing systems are out of control. They have not been managed with understanding of the process speed and the effect of the flow on the process. As a result, performance has to be sub-standard. My marketing has too many variables to define my Value Stream! Can you afford to say that?
Depending on your industry, marketing can be anywhere between 5 to 30% of your total expenses. In most operations that I am familiar with it runs in the neighborhood of 5 to 10%. It is not uncommon to fin... Read Full Story
The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book: True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Makeby Tim Kelly. In the book, he discusses 12 proven methods to find the unique individual purpose that makes you, you. At the end of the book, he discusses how to create your own purpose statement. Much of this content was... Read Full Story
