<span style=”><span style=”>Here are this month’s new additions to the Get Clients NOW! Answer Center Ten Ways to Get Your Marketing Unstuck - Article by C.J. Hayden Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it. Hidden Prof... Read Full Story

When people start talking to me I normally can tell if we are a good match very quickly, I simply state; "I believe in installing a marketing system ." Depending on the answer, I know right where to slot them in my marketing funnel. Convincing someone in a short amount of time that a system works is very difficult. It has to be nurtured. I have yet to find a process that accelerates that learning curve. Convince someone that a system works is usually a process better served through ... Read Full Story

WCBF will be approving a limited number of Storyboard/Poster presentations for display at WCBFs 4th Annual Global Lean, Six Sigma and Business Improvement Summit, taking place at the Swan and Dolphin Resort, Walt Disney World, Orlando , October 13-16 2009. Presenters will need to be available to discuss their storyboards on both days of the summit (October 14 & 15) during the morning and afternoon refreshment breaks. This is an excellent method to gain recognition for your process improv... Read Full Story

It is quite frequent that in a recession, you become under-staffed. Especially when people start doing jobs they are not accustomed too. The important thing you must remember, busy or not don’t forget your customer. In a down economy having a well thought out DMP can be very cost effective. Example: If you have extra staff and you can remove some of the higher cost sections of the program, direct mail for example, and replace it with a telemarketing campaign. Of course, if you have les... Read Full Story

In most Drip Marketing, you send information based on the customers response to a particular action of yours. But as many of you know, I love to look at the SCAMPER(See Below) approach to many things and it is a perfect companion to a Drip Marketing Program(DMP). But what I wanted to concentrate on today was the “R” in SCAMPER which stands for Reverse/Rearrange. What can you Reverse in your DMP? · What can you Combine? · What can you Adapt? · What can you Modify or Magnify? · Can ... Read Full Story

How do you decide on your marketing budget? 1. Set preliminary budget based on tasks decided upon. 2. Estimate competitors’ budget and adjust accordingly. 3. Prepare budget document with rationale of expenses. 4. Use percentage of Sales The most common method is using percentage of sales. However, what happens if sales go down? The problem you are trying to correct already has less money to begin with. However, it is used time and time again. When using that method, I think many look si... Read Full Story

I enjoy reading Mark’s newsletters and encourage you to subscribe, great content week after week! A sample is below: Clarity Trumps Volume in Leading Teams to the Next Level What do you do when your GPS takes a vacation and fails to function on a multi-state business trip? Hmm, I guess you pull out a map. That’s what I did recently but the map was insufficient in many ways. This experience reminded me of those large, multifold travel maps I used to use in pre-GPS days. Those were ... Read Full Story

You pay a significant amount for a sales call, why not reinforce it. If you are making a sales call, maybe even introducing a new line what would you think about this scenario? Day 1: Send an email out asking for an appointment and to introduce a new line of interest. Day 3: Call to set appointment a week in advance, minimum. Day 5: Send e-mail confirming time of appointment, people attending and that a postcard will be arriving soon. Day 6: Drop postcard in mail that has a link f... Read Full Story

What do you do when you get a new lead for your business? Do you have an automated system that kicks in that will give you the best opportunity to nurture and develop that lead into a solid prospect? Or, increase your conversion rate? However you obtain new leads, it is important to follow-through with them and in a consistent way. This is Drip Marketing technology. With a Drip system you can send series of correspondence walking them through the marketing funnel, addressing questions and p... Read Full Story

If you are using ACT!, you already understand the importance of knowing as much as you can about your customers. To take this knowledge to another level, join the thousands of people who use Swiftpage to perform comprehensive management of email campaigns, and enhance their marketing and sales efforts. Swiftpage Drip Marketing blends simple functionality, like the ability to automatically send a sequence of marketing messages to a contact that fills out a form on your website, with intelligen... Read Full Story