Greenwashing is All Washed Out

The blogging hiatus should be over after this week.It will be nice to actually post some photos again.

In the meantime, read this very interesting article on The Nature Conservancy's Cool Green Science Blog, which considers the ineffectiveness of the current deluge of  "Greenwashing" in the marketplace.  It is time to recalibrate the environmental message and bring audiences back around to what it is truly all about. We have to do more than just give lip-service and make ourselves feel good by saying all of the right things. Believe me, I am just as guilty as the next person so this is directed inwardly as well.

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