Market Trends for 2010
The trend in today's economy is for laid-off employees to start up their own businesses.  We instinctively understand why.  This article from entrepreneur.com shares 9 1/2 other trends to take advantage of in 2010.  For small business owners living and working in local markets, the news is good.  Read the entire article here:   http://entrepreneur.com/trends/index.html Read Full Story
$10 makes all the difference in the world
$10 makes all the difference in the worldStanding in the grocery line on Tuesday found Sally commiserating with a lady about buying food on a budget.  The conversation turned to kids living at home.  The lady shared her story with Sally about how here son had moved back home recently.  He was 40 years old and due to complications from diabetes, he was unable to work.  Sally shared our story of how diabetes affected us.  She also continued with my running in the R... Read Full Story
Customer service that had me free and laughing!
Good things do happen to good people. Read the full story about a positive customer service experience posted on 'Free and Laughing', a blog published by Marguerite Orane. Customer service that had me free and laughing! Read Full Story
Giving is the right thing to do!
Givers Gain.That is the motto of  Business Network International (BNI).  I belong to the Georgian Bay Chapter based in Collingwood.  I use it with respect to illustrate the positive and inspiring things we have Reggae Marathon December experienced throughout 2009.  Especially in working toward the goal of raising $10,000 for the Canadian Diabetes Association by running in the Reggae Marathon on December 5 in Negril, Jamaica. So far we have raised just over $3,800.&nbs... Read Full Story
What a blast playing paintball while raising $'s for the CDA
To say we had 'a blast' on November 14 would be an understatement.  A small but determined group gathered at Wasaga Paintball last Saturday to play paintball and to raise money for the Canadian Diabetes Association.  We had a glorious day:  sunny with the temperature in the mid teens.  It was a weekend event:  a full afternoon of paintball followed by a banquet dinner at Beverly-on-Main and an 'afterparty' back at Saga Resort where the entire group stay... Read Full Story
Digital Advertising on a roll
This article appeared in the Toronto Star recently.  It talks about the growth of digital media in particiular how cost effective it is:  it can reach a very well defined target audience at a lower cost than traditional media.  This gives small business owners a powerful tool to compete more effectively in the crowded marketplace.Here is the link to the entire article:http://www.thestar.com/business/article/724608--digital-advertising-on-a-roll Read Full Story
Cause Marketing...a Personal How to Experience for Small Business
Cause marketing is misunderstood and under-utilized.  Especially for small and mid-size business owners.  We undertook our own cause marketing project in late August, 'Run the Reggae Marathon' to raise $10,000 for the Canadian Diabetes Association.  The practical learning has been an eny-opener.  We have received media coverage in the Wasaga Sun http://mykalsreport.blogspot.com/2009/09/article-in-wasaga-sun-sept-23-on-reggae.html, support on facebook in the Run the Re... Read Full Story
"Coming to Jamaica to Run"
This article, "COMING TO JAMAICA TO RUN" appeared in 'Hospitality Jamaica', the Tourism Supplement off the Jamaica Gleanor.  I received it from Diane Ellis of the Reggae Marathon who has given great support. It is reproduced in its entirety:Marketing consultant Christ Morales has a passion for running. A Jamaican / Canadian Morales will be among the hundreds who will gather at the Long Bay Beach Park in Negril in the early hours of December 5, in the light of bottle torches and to the so... Read Full Story
42: Marathon distance and humidex in Negril
What have I done?I started this madness because I wanted to finish a marathon. Now I have to finish 2 on December 5th in Negril!Nightmares!I'm getting through it by staying focused on three things: motivation, inspiration and passion. And a ton of growing support from family, friends, business associates and total strangers! Plus, donations to the Canadian Diabetes Association continue to climb. Thank you.And after much of the year endlessly thinking about and planning for the run in Dec... Read Full Story
The recession in the Greater Toronto Area is over!
Toronto winning the bid for the 2015 Pan Am games did it.Here are my three reasons why this is good news...no wait, GREAT news...and ends the recession in the GTA. First, its a win. From my competitive experience in running and triathlons, celebrating the 'wins' is the best reward for enduring the dark, long hours of training. And the GTA has been in the dark for the past 18 months!Years ago when I competed in the Subaru Triathlon racing series in Ontario, I celebrated every win. My goals ... Read Full Story