NY Licensing Show starts tomorrow!

I'm packing my wheelie in anticipation. Last time I went was in 2005 when I was disappointed in the lack of originality: Hello Kitty!, Barbie, Marvel Superheroes, same old stuff--except Chronicles of Narnia which had many people scratching their heads. Would it work? It was religious after all.

But it's doing fine--another in the trend toward literary properties for kids.

I'm taking the twins, Edgar & Ellen who, with eight books under their jammies, are beginning their licensing journey outside the US.Trends in food, entertainment, fashion and lifestyles of kids and teens around the world. Food for thought for marketing and entertainment professionals.