Did you ever notice the Site Meter icon on our website? It's located on the right-hand column about 1/2 way down. This icon is a great tool that we snagged for free from the wonderful world of the web.
What is Site Meter you ask . . . Site Meter is a real time web tracking and counter tool. With this tool we can see exactly who is visiting our site, exactly where they are from, what pages Read Full Story
It's all in the tagline. A tagline is a quick phrase that tells what your organization is about. Taglines can strengthen and reinforce your brand, help describe what you do, and reinforce your organization's name or mission in the minds of your prospects and supporters.
Don't have a tagline. Here are some suggestions when creating one:Make sure your tagline is consistent with your Read Full Story
What will the sale of Budweiser to Belgian Brewer InBev do to the iconic brand of the King of Beers? The maker of popular brews Stella Artois and Becks (along with another 200 beers world-wide), claim that by combining with Anheuser-Busch they will create the global leader in beer.
In fact, according to a recent article in Advertising Age both InBev's CEO and CMO say they only intend to support Read Full Story
I have to thank my older brother Patrick for introducing me to my new favorite guy, Peter Shankman, and encouraging me to sign up for HARO (Help A Reporter Out). It is such a simple concept that Mr. Shankman has created- he is contacted by reporters looking for sources for ALL kinds of stories, he sends an email to a giant and growing list with 15 - 30 queries from these reporters, helping to Read Full Story
Starbucks is struggling, they seem confused. So confused in fact that six local locations are closing their doors:
601 N. High St. in Columbus6144 E. Main St. in Columbus7561 Sawmill Road in Dublin530 N. High St. in Worthington1505 W. Fifth Ave. in Columbus925 N. State St. in Westerville Maybe its because they seem to have lost their focus, moving away from what they know best - good, strong, Read Full Story
The Columbus Clippers new baseball park is moving along nicely. You can check out its progress here.
As construction continues a new type of construction begins . . . constructing sponsorships for the field. Huntington Bank paid $12 million for the naming rights as the park will be called Huntington Park and the scoreboard is already sponsored by the Dispatch Printing Company. Others that have Read Full Story
According to today's Columbus Dispatch social networking sites are becoming more than just virtual hangouts. Nowadays Facebook, MySpace, even blogs are being used against people.
Prosecutors are using web profiles against suspects in court cases, potential employers are searching sites as an additional reference to check out job applicants, and in some cases, employees have been dooced Read Full Story
Continuing the discussion on Charity Navigator, today we are putting this on-line resource to work comparing similar local charities to see how they stack up against each other.
With a simple click of a button you can directly compare 2 to 5 charities that you are considering giving to.
Comparison #1 The Kidney Foundation of Ohio and The American Lung Association of OhioThe overall rating for Read Full Story
Charity Navigator has become the nation's largest and most-utilized evaluator of charities. They have developed an unbiased, objective, numbers-based rating system to assess the financial health of over 5,000 of America's best-known charities.
The numbers system rates the financial day-to-day health of the charity, as well as how well positioned it is to sustain its programs over time. With this Read Full Story
Many non-profits are placing their logos or key messages on various types of merchandise. Licensing products are becoming another avenue for brand awareness and are even adding some extra funding. From wristbands, hats, t-shirts, totes, or ties, many non-profits are including promotional items on their web sites creating on-line stores to generate support and revenue.
Supporters are looking Read Full Story
