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As I discussed the other day, your marketing efforts in this down-turn economy must be supported by a simple but vital three-legged stool: Excellent customer service A customer-appreciation and retention program A customer referral program Once these three vital elements are in place, any other marketing ideas you put in play will have a far greater chance of success.  Now, based on your particular business, your past marketing successes, and your personality, take a look at the... Read Full Story

In 2009, the economy is making your decision-making process a heck of a lot harder than it was in 2007, or even 2008.  Obama is in the Oval Office, and he has some grand plans, but it’s going to take a long time for the benefits to trickle down to you and your customers. Have you considered what you need to do as a small business owner, a department head, or a front-line supervisor?  How do you keep your profit-margin respectable when your customers have less money to spend and so do you... Read Full Story

I’m proud to announce that I have started a new blog as an official entree into the field of resume writing.  The blog is hosted on Blogger, for ease of startup, and can be found here: http://resumesandjobsearching.blogspot.com .  I’ve been writing resumes for friends and family for years, but have done little in the past about advertising it as an official service through CopyGhost.  I have come to realize, however, that effective resume writing actually dovetails very well with many of my... Read Full Story

I’m taking this opportunity to announce the completion of a brand new Special Report entitled “Instant Expert: How to “Write the Book” On the Topic of Your Choice and Make a Killing At It”, and to make it available FREE OF CHARGE to all my valued blog readers.  I think you’ll get some valuable information from this report, which helps break down the sometimes-complex world of self-promotion into some manageable chunks, and also helps explain how a hard-working, high-quality ghostwriter can... Read Full Story

I laughed outloud when I stumbled on this video at YouTube.  I don’t mean this in an insulting way, and I apologize in advance to those who put it together, because I know it’s not intended as a joke.  But, the problem is, a 90-second video proports to tell you what you need to know to succeed speaking in front of an audience.  As much as I believe anyone can learn to become effective and comfortable speaking publically, it’s a much bigger deal than this video makes it sound.  Enjoy... Read Full Story

I hate to bore anyone with this book, but I am on my fifth or sixth re-reading of “Scientific Advertising” by Claude Hopkins, and I still enjoy it every time.  Of course, it was written ages ago and his application is dated, but the principles he discusses are timeless, and still as valid in today’s net-friendly, media-saturated world as they were then, in the hey-day of mail order catalogs and newspaper display ads.  See what you can glean out of this lengthy excerpt from Chapter 22, The... Read Full Story

The following is a brief excerpt from a timeless classic in the copywriting and advertising field, Scientific Advertising by Claude Hopkins.  I wanted to post this excerpt because it really lays a nice foundation for where I’m going with a series of Connexion articles coming up on writing more effective ads.  I’m sure I’ll be exerpting more from this great book in future posts as well.  If you are interested in copywriting or advertising, you could do a lot worse than picking up a copy of... Read Full Story

As part of my new and improved marketing process, I am reintroducing the Connexion Newsletter into my overall plan.  The Connexion Newsletter focuses on tips and tricks to improve your ability to communicate, with focus on written and verbal communication skills.  In other words, how to make your thoughts understandable to others, no matter how or why you’re spreading them around! This blog will serve, at least temporarily, as a means of previewing the articles and concepts that will be... Read Full Story

In Class Two, we discussed one powerful means of introducing your speech that will grab your listeners’ attention: telling a story. This method will not, however, work in every case. Depending on your audience, and the purpose of your speech, you may choose instead to engage your listeners with a problem. Basically, this involves laying out a real or fictional conundrum, and involving your audience in the solution. The problem may be as simple as a frightening statistic that impacts your... Read Full Story

Okay, maybe that’s a little extreme.  And maybe this post is a bit off the beaten path for copyghostblog.com, but it’s tangentially related and that seems to be all I need at 12:12 am. I worked at my “other” job from 6:30 am to 9:00 pm today.  During that time I developed and forgot at least three excellent blog posting ideas for this blog.  Surrounded by paper, a computer with e-mail, phones galore… and these ideas just zapped out of my mind an into the eternal ether without so much as a... Read Full Story