$1,000 Staging. Done Right or Done Wrong?
When a home stager is hired one of their primary responsibilities is to stage the property in a manner that best solves problems or perceived issues sellers may have with it. Unfortunately this may not always happen. CASE IN POINT: Recently I received an Email  from Adam in Chicago asking for advice over a dispute he was having with his stager regarding the worked she had preformed. Adam wrote… Hello Craig,My name is Adam and I am having a disagreement with a stager I hired.I am t... Read Full Story
Getting “PUNCHY” about Great Real Estate Reads
While many people think that a home stager’s job is just to be glorified interior decorators... we actually do much more. So while making a home look good is important, a stager’s job typically begins with a much less glamorous task of putting together a Punch List of repair and maintenance tasks sellers need to complete prior to going to market. So whether you are a home seller or a real estate blog reader, a Punch Lists can be of great value. These lists simplify, guide and direc... Read Full Story
Selling Your Vanilla Box
We all know that the real estate market is in a major slump. Nothing seems to make that grim point more real then when one takes a short drive through any neighborhood. For it is there we see, dotting the front yards of so many homes, a multitude of For Sale signs. But while looking at a sign in a front yard makes a tangible point of reference for what is happening with the sales of single family homes, what is taking place with regard to the condo market is sometimes harder to see. Beca... Read Full Story
Stagers Should Picture What They Preach
Without a doubt the end result of a home’s staging should be a great visual impression. Because this is so, home staging has come to be viewed as an “image” industry. But as a relatively new industry, home stagers have much to learn from their counterparts in other more established image industries such as advertising, interior design, and landscaping. Professionals in these fields know that to sell and grow their own businesses; they must first present a good visual image of themselves. This... Read Full Story
See Why & How Seller Used Staging... and ends up selling in 10 Days!
When Wallpaper Attacks, It Can Kill the Sale
In today’s real estate market more and more home sellers are relying on home staging tips and advice to guide them in ways to best prepare their homes for selling. So last week, when I was hired to tour a seller’s property to give them my “Buyer’s Eye” advice, a monster of a problem reared its ugly head. The wallpaper in my client’s home was so extremely ugly I told them I just had to write a blog about it and use it as an example on how monsters like this will negatively affect a home’s sale... Read Full Story
5 Simple Factors That Keep Your Home From Selling
Believe it or not, even though the market is “bad” homes are still selling. Of course they are not selling at the rate they used to… but they are selling. So if you are trying to sell your house and find yourself asking the question “Why isn’t my home selling?” you may be surprised to know that the answer to that question is quite simple, but a bit multifaceted. The sale of a home in today’s market is dependant on a five factors that if not seriously considered and advantageously applied will... Read Full Story
Use FLOWER POWER to Sell Your Home
Before you put your home up for sale in the market, do yourself a favor and take a short walk and a quick drive.First walk across the street and take a good hard discerning look at your property and then, after your walk, take a drive around your neighborhood and look at how your home measures up to the rest of the homes… whether they are for sale or not. The better you home looks, compared to your neighbors and the neighboring competition, the better chance you have to sell.Buyers assume the... Read Full Story
The A-B-C’s and 1-2-3’s of Home Staging
I often now receive inquires about home staging, from home sellers all over the country, that typically start by asking a question such as, “Can you give me a little information on how staging works and what staging a home costs?” Since so many start their inquiry with the same question, I thought it would be helpful to answer with what I call the “A-B-C’s of Home Staging.”A is for ABOUT home staging in general. Actually, if you are going to stage your property you need to know that it is ABO... Read Full Story
Not All Staging Bananas Are Ripe & Ready
So my home selling pets, would you like to pick a home stager but are not sure which in the bunch to hire? Plus does the fact that when you think about it, it seems like there are more and more people becoming Home Stagers almost overnight? Well, you are right; it can be a tough to know which stager you should work with, especially since staging is still relatively new in most parts of the USA. You are also right if you noticed that there are many new bananas rapidly joining the staging bunch... Read Full Story