DCS Marketing Solutions, LLC was founded in 2007 by long-time Direct Marketing Industry veteran, Doug Sauerhaft. With over 28 years experience in the list management, list brokerage, list database and e-marketing list services marketplaces, Doug's knowledge, expertise and innovative approach to marketing solutions has directly helped such notable national marketers as: ADVO, Inc., Checks In The Mail, Eddie Bauer, Grolier Enterprises, Newport News, Rodale Press, Spiegel, TV Guide, U.S News & Worl
What I'm Reading
Not enough. Fiction.
Subjects I'd Like to Learn More About
Children, Spirituality and the cover three defense.
An Interesting Fact
Perfection is vastly over-rated. I have been in the presence of perfection once--on a golf course--and was unable to identify the perfect moment until it had passed.
We've all heard the business axiom "The early Bird gets the Worm". It was true back when this phrase was first coined--and it is even more true in today's tepid economy. Truisms like the worm and "a bird in hand..." focus on one very important factor that tends to get downplayed in an up Economy. And now that the Economy is down, down, down, it should not be overlooked as a necessary solution to not only your business's prosperity, but survival.
FIRST
There's no place like ... Read Full Story
According to a study released yesterday by media research and consulting firm Borrell Associates, Direct mail spending will drop by as much as 39% during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013.
Email is the #1 Choice
The Borell Associates study predicts email will continue to grow in importance as the preferred online advertising outlet. "e-mail advertising quietly moved to the No. 1 online ad category spot, surpassing all other forms of interactive adver... Read Full Story
First Quarter 2009 Sales are up over 30% against Q1 '08 here at DCS Marketing Solutions LLC and GreatMailingLists.com. I don't say this to be boastful--although it is nice to see--but as a thank you to our customers and more importantly as a barometer of change in today's business marketplace.
Change or Die
These are the worst of times, these are the best of times, to paraphrase Charles Dickens. For almost everyone, concern over finacial instability and the presen... Read Full Story
Republicans, Democrats, Independents and all non-affiliated Americans are all secretly, and not-so-secretly rooting for newly elected President Obama and his political Agenda to take successful steps to stop the bleeding and begin the much needed repairing of our anemic economy.
But until that day comes--and hopefully it is soon--it's survival of the fitest. At last look at The Dow, the meek are destined to inherit nothing. Those brave enough to embrace change will prospe... Read Full Story
Republicans, Democrats, Independents and all non-affiliated Americans are all secretly, and not-so-secretly rooting for newly elected President Obama and his political Agenda to take successful steps to stop the bleeding and begin the much needed repairing of our anemic economy.
But until that day comes--and hopefully it is soon--it's survival of the fitest. At last look at The Dow, the meek are destined to inherit nothing. Those brave enough to embrace change will prospe... Read Full Story
The Web Design Schools Guide recently came out with its list of the Top 100 Blogs aimed at helping Small Businesses save costs in the following Categories:
General Business Finance
Accounting
News
Business Inspiration
Startup
Frugality
Business & Personal
Cost & Supply Management
Marketing & Customer Service
"In this economy, everyone's looking for ways to cut down, and small businesses are no exception. One of the best ways to save money in business is to examine... Read Full Story
It's important to set goals for any business. If you don't have goals and objectives to measure yourself by, how are you going to know if you are achieving them?
Just looking at your account balance on your business checking is not the smartest way to measure small business growth.
Tell me what your business goals are for the first quarter and I will compile and aggregate them into a post in a couple of weeks.
Send me an email to dcslistguy@greatmailinglists.com listing you... Read Full Story
I consult with dozens of small business owners each week. Without exception, each seeks to grow their business as inexpensively as possible--especially in today's tenuous marketplace. Some are quite focused on how to go about building their business and have an actionable direct mailing lists plan that they are just looking to me to fulfill with a list or help them tweek. For them, I am happy to oblige.
But for the most part, the small business and home business owners I... Read Full Story
Getting your business email opened by the right people is a very challenging endeavor. These days with the proliferation of preview pane viewers, a recipient doesn't even need to open your email to take a look at it. That has its own pros and cons which will be addressed in futire posts. But what it does is put even more pressure on your Subject Line to compel the recipient to not only click, but to NOT delete your email before it even renders in the preview pane.
Recogn... Read Full Story
Getting your business email opened by the right people is a very challenging endeavor. These days with the proliferation of preview pane viewers, a recipient doesn't even need to open your email to take a look at it. That has its own pros and cons which will be addressed in futire posts. But what it does is put even more pressure on your Subject Line to compel the recipient to not only click, but to NOT delete your email before it even renders in the preview pane.
Recogn... Read Full Story
