If you’ve been doing business online for any length of time chances are you have a database of opt-in email addresses from customers, vendors, newsletter signups etc.  Here’s a way to use those email addresses to increase your inbound links and take your campaign viral. The Set Up. I get a copy of the Washington Post delivered to the house every Sunday.  I’ve been getting it for several years and renew my subscription via their website each January to ensure uninterrupted se... Read Full Story

I sat at my desk for the longest time today trying to write a link building post  that used  the storyline from the TV show  ”The New Adventures of Old Christine“.  I love the show and wanted to draw a correlation between it and link building but it wasn’t meant to be. So I decided to forget about the show, tweak the title a bit and blog about how using old fashion offline advertising tricks could help in your link building efforts. The more I thought about it, I decided my... Read Full Story

A little rant today. One of the comments left after my link building interview on SearchEnginePeople (thank you Ruud) made me raise an eyebrow.  It said: Good advice but they are completely basic and well known . i always think whether their are some hidden secrets which make the link building very easy Bold is mine . The comment was made in response to a list of link building tactics I supplied in the interview.  Whenever I host a workshop or attend a conference, people pull me aside and ask... Read Full Story

With all the doom and gloom in the news lately, I thought a list of discount codes from the general directories, SEOBook, URLWire,  Fantomaster and others would be a welcome change.  So fuggagit about the negative and enjoy the money you’ll save by using these codes!  Let’s start with the directories:   UK Small Business Directory  For our friends in the UK Coupon Code: LS20-30/06 Discount:          20% of displayed prices Promotion ends:    June 30, 2009 General Comment:  Regist... Read Full Story

I came across a blog this evening I hadn’t seen before called Prevential that had a  terrific post on the  top 15 Proven Headline Templates That Pull Twitter Traffic.  The blog’s owner pulled well-known headlines like ““How to Win Friends and Influence People” and tweaked them for use on Twitter and other social media sites.  Here’s a couple he mentioned: “How to Win Friends and Influence People” Example 1: How to Win Friends and Influence People on Twitter Example ... Read Full Story

According to Technorati, there are 57 million blogs online in 2006, up from 100,000 four years ago. That’s a lota blogs coming online every day which means a lot of link opportunities waiting to happen. Since new blogs generally don’t come loaded with multiple posts and take a little while to grow, offering them well written and topically focused content is a great way to spread your information and acquire new links. Not only do you get to add optimized material and anchor text l... Read Full Story

At long last the Link Spiel has a new home and new look:http://www.linkspiel.comIf you have this blog bookmarked or in your RSS, be sure to note the changes. :)Thanks!Debra Read Full Story

7 Reasons To Send SEOAly To IM Spring Breakby Debra MastalerSEOAly is a very nice galwith pretty blonde hair and lots of good palsShe's dying to meet in Tampa this Springto party and learn at this really great thingCalled IM Spring Break it's a conference you seeshe'll learn lots of stuff but the show isn't freeShe's part of a contest to help with her fareand hopes our community will help her get thereI would love to see SEOAly go to IM Spring Break'cuz I'm not sur... Read Full Story

It's time for our annual Jingle Links Sing-a-long! Dashing through the blogs, I came upon the posts, dishing about paid links that no one’s supposed to host.That Google it keeps saying, if you host these links, We’ll zap them all, give no love and watch your site sink - sink. Ohhhhhhh ....Jingle links, jingle links, jingle all the way. Oh what fun it used to be to buy paid links all day – hey!Jingle links, jingle links, jingle all the way....If Google could I know they would just wish us ... Read Full Story

An article in our local newspaper caught my eye today; it was a short piece on how the public relations folks in a neighboring County were going to offer a variety of new programming on their school and government cable channels. It also pointed out how the school system was using YouTube to host its video’s and had plans to add more. My link spidey senses got all tingly as the ideas whirled in my head; I immediately started thinking about the opportunities I could take advantage of o... Read Full Story