Debra Mastaler

A new post from www.LinkSpiel.com Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought  ”damn, I should have said”… <insert witty, super-snarky, something Tina Fey would say> comment? I do, something like that happened to me this weekend.  I was irked at myself (again) for not having a better come back and while I was thinking about the situation, my link building light bulb went off. Can you use “follow-ups” or “come... Read Full Story

A new post from www.LinkSpiel.com I found this little card in the bottom of my strawberry container, it’s a promotional offer driving people to a  website  or asking them to  call  in and complete a  survey  in exchange for a $5  coupon  by  mail.   For such a little card the promotion sure packed a huge marketing punch.  Is there a way to use something like this to build links, drive traffic and build brand trust?   You bet! Little Package, Big Punch I did not contact Driscolls to... Read Full Story

A new post from www.LinkSpiel.com I’ve been attending SEO and marketing conferences since 2002 and have amassed a huge pile of totes and backpacks as a result. I use them all the time, mostly for groceries but I also haul around library books, gym clothes and gardening tools in them.  Not too long ago a woman stopped me in the grocery store and asked about the SEO totes I had piled in the front of my cart, she recognized one since she had attended the same show earlier in the year. Small... Read Full Story

A new post from www.LinkSpiel.com The Content Marketing Institute in conjunction with Marketing Profs recently released a study showcasing what “worked” in 2011 in regards to B2B content marketing and what they project will work in 2012. Two things in the report caught my eye:  the fact blogs showed a 45% increase and case studies showed a 32% increase in perceived effectiveness compared to last year’s report. The change in percentages made me go back and read the report a second time... Read Full Story

A new post from www.LinkSpiel.com In the spirit of the holidays, our directory friends in the US and UK  have offered readers of the Link Spiel limited time discounts and submission specials to their directories! Enjoy the directory discounts and spread the word! :) Alive Directory ( www.alivedirectory.com ) Discount amount – 20% off all listing types Promotional code -  LS20 Promotion ends – December 31, 2011 General comments –  Promo code valid on all listing types... Read Full Story

A new post from www.LinkSpiel.com Recently, an SEO/friend asked me to help him with a back link analysis, he had been contacted by a very panicked former client who needed help. The two had worked together for a number of years before the client brought his SEO in-house so the SEO was familiar with the site and responsible (in part) for its ranking success. About two years ago (my friend was gone by this time) the client decided to sell space on his site.  He had been solicited repeatedly... Read Full Story

A new post from www.LinkSpiel.com Wow.  According to ComScore: 1 out of every 6 minutes spent online is spent on a social networking site 1 out of every 3 display ads appears on a social networking site ½ of the total U.S. Internet audience visits a social networking site in a given day The average Internet user views more than 2,000 display ads on social networking sites each month Great data to support creating an advertising program to push link marketing campaigns... Read Full Story

I found an  interesting article on SEW,   Business Wire Wins Press Release SEO Patent  .  For a long time I used Business Wire (BW) almost exclusively when launching client press releases, I’ll be curious to see how they use this patent grant in their marketing. While I was poking around the BW site, I noticed this featured press release: Ball State University Senior Wins Lunch With Warren Buffett in Business Wire’s 50th Anniversary College Video Contest The luncheon is over but the... Read Full Story

A while back I attended a meeting of a business group I belong to, we meet three times a year to talk about on and offline marketing trends. Three of us in the group own SEO firms, the other members are marketing directors, public relations officers and sales managers from large and small companies scattered throughout Virginia. Everyone has a specific expertise they bring to table, we use our get-togethers to share that expertise as well as other marketing ideas and insights. While the... Read Full Story

Warning:   Some of the links in this post leads to material not suitable for children or office viewing. Does she know the secret of link building with images I saw a variation of this question posed on  WebmasterWorld  recently, a member asked: If I don’t want to spend time creating and distributing content as a way to get links, what else can I do?” The person asking the question didn’t want to guest blog, issue press releases or create any kind of written... Read Full Story