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Why is hiring a website consultant as a general contractor a good idea? Well it is sort of like building a house if you can equate your internet project to building a house. You will require skilled professionals to complete the tasks that not just any old laborer or programmer can do. Hopefully your website consultant has several years of experience and has a rolodex they can tap into when they chart unchartered waters which is often in anything internet related. If you had to pick a few... Read Full Story

How a great brand positions itself. What happens when your brand suffers neglect? He talks about how to do this and not using the benefits to enhance the brand. Probably most of us sell a commodity. Steve talks about how Nike honors great athletes and honor great athletics. This is a huge difference than talking about “air soles” and other product features and benefits. Customers want to know “who is Apple and what does Apple stand for?” Basically tell your customers who you are, because... Read Full Story

At the Boston Podcamp this past weekend I found one slide to be better than all of them. It was by Matt Peters of Pandemic Labs. With the recent news of how Facebook is updating their platform with Timeline the data is starting to shake out and is by no means complete. The best information I got is the following: (See Slide) Good info to get seen in Facebook it is all about news feed. Concentrate on the newsfeed more than anything else. Fan page tabs are a wasted effort. Yup it makes... Read Full Story

According to Wikipedia 115.8 million (August 2011) Linked In members have a posted their business profiles on the site. This can be a huge potential asset to your network. What if there were a really short and sweet way to use Linked In and get the most out of it without having to read a 300 page book? I may have just found the answer. Let me know what you think. A power user’s guide to LinkedIn View more presentations from Traction Related Posts: Tim Ash Landing Page Optimization... Read Full Story

When I was mailing millions of direct mail pieces every month back in the 1980’s it was kind of like the equivalent of the web in the late 1990’s, hot! Now it has been almost a couple of decades and the USPS is taking their lumps. They too have a business to run. They do a great job. We all complain about them but in reality they are an amazing organization, I’d even say that they are the crown jewel of the Federal Government even though they are a powerful private corporation or quasi... Read Full Story

Often when we search the web we want to go back and find the same result only to find that it has disappeared. I read somewhere that 80% of our purchases are local within a 20 mile radius of our homes. I’m working on a few Local Search Optimization projects and I often “consult” or research other local search engine optimization specialists just to make sure I’m on the right track. In doing a search for a well known business in SEO and local I wanted to see how they them selves ranked in... Read Full Story

One of the best ways to rank for results is to add high quality relevant content to our websites. It is often we are writing blog posts like this and adding articles with keywords associated with the things we want to rank for. But one of my favorite ways to rank for key terms is to use photography and video’s. And the good news is you don’t have to be a professional these days to add this type of high quality content. However, here at SpeechRep Media we are lucky to have access to a highly... Read Full Story

Chris Brogan just posted this on Google + and the good news it is driving more traffic to his site and all of our sites. However, keep in mind he is probably working Google + a lot more than Twitter or Facebook right now. If you want an invitation to Google + just send me an e-mail to jim @ speechrep.com and I’ll send you one. Read Full Story

Being a website consultant and building a lot of different websites we want to do a couple of things so that we can add value to the user experience. We want to add compelling content and we want to be able to attract enough incoming links so that our content will rank in the SERP’s or the search engine results pages. I focus heavily on quality content development for my clients. Recently I got a call from a PhD client whom I built a site for and he said received an e-mail from Getty Images... Read Full Story

We shall soon find out.  We are trying to push the envelope a little more than the norm.  We recently completed a video for a resort in St. Martin.  We think it is tastefully done but we will let you be the judge of that.   SpeechRep Media provides end to end onsite, on location, video production with full animation, graphics, editing and production. Destination Video from Jim Peake on Vimeo . Read Full Story