Rob Weatherhead

Despite exaggerated reports by some areas of the press, social media didn’t realistically play any part in starting, or stopping the rioting and looting that has taken place in the past few days. But that’s not to say it didn’t have a role to play in how the events were received, consumed, and experienced by the general public. Here are 5 positive contributions I feel social media made to the situation in the UK over the past few days. 1. Kept people informed, and ultimately safe An easy one... Read Full Story

There have been many confusing messages in the media about the success or failure of the Times paywall .  Competitor publications have predictably claimed it to be a huge failure; other figures suggest a drop off of two thirds readership from free to paid is a success against the 90% drop off the Times had expected.  Claims that the Times is now “ an empty world ” seem inconclusive with the publication themselves have declined to comment. For me, whatever level the user base has dropped to... Read Full Story

So, it seems like I was wrong all those months ago when I suggested affiliate marketing might be set to benefit from the recession .  Today DGM announced to the world it was entering into administration proving that despite its “risk proof” benefits for merchants, it was still susceptible to the struggling economy. Whilst on the same day Affiliate Window formally merged with Zanox, a deal which originated last year but seems set to become something more formal from a public facing perspective... Read Full Story

Infographics seem to be becoming a very popular method for displaying information on social media and search engine marketing, as well as a useful link building tool for their producers.  Below are a collection of useful infographics I have come across recently that help explain search engine marketing, SEO and PPC. Infographic by PPC Blog Scatter plot graphic by SEOmoz Pagerank and Linkjuice Infographic by Elliance Read Full Story

After the inclusion of tweets into the search results, and the displaying of fresh news content in relevant , Google has launched another advancement today which they hope will make their search engine results even more relevant and up to date.  The Google Caffeine update, which has been confirmed as live across their whole network , is not an algorithm change, but a change in the way Google spiders and indexes content.  Search Engine Land summaries the change well , but the bottom line is... Read Full Story

After the inclusion of tweets into the search results, and the displaying of fresh news content in relevant , Google has launched another advancement today which they hope will make their search engine results even more relevant and up to date.  The Google Caffeine update, which has been confirmed as live across their whole network , is not an algorithm change, but a change in the way Google spiders and indexes content.  Search Engine Land summaries the change well , but the bottom line is... Read Full Story

Innovation from the digital world with this awesome flash game based around the election. The recent election debates have caused a great stir in the digital world and social commentary on twitter has often been more entertaining than the debates themselves! Detractors have dubbed them X-factor-esque and the leaders themselves seem more concerned with attacking each other rather than stating their own policies. Well now you can be the one doing the attacking with this awesome flash game... Read Full Story

A little recommended reading to make up for the fact posts have been a little sparse. Link Building the Hollywood Way : My latest piece for the Latitude Group blog Building a backlink profile : Advise on building a backlink profile for your website Widening the bottom of the funnel : Why you should focus on widening the bottom of the conversion funnel rather than obsessing about sending more in through the top. Read Full Story

The world joined forces this week in a bid to rid the world of a small slice of the SEO scamming world.  Due to its reputation as a “dark” or “mystical” art the world of SEO is one which is littered with companies trying their best to scam innocent companies and individuals out of their hard earned money. A small number of them however have decided that the best prey are the companies themselves and by leveraging the naivety of their potential customers a way to make money out of companies is... Read Full Story

Agency client relationships can be interesting to say the least. I have a fair amount of agency side experience dealing with clients who I have been providing digital marketing services for and I can safely say that no two relationships are the same. I’ve dealt with clients who don’t seem to want to speak with you, clients who never leave you alone, clients who understand digital marketing, clients who don’t and all variations of client in between. But who gets the most out of the agency... Read Full Story