Set for launch in January 2010 and and unveiled last week, the UK Online Measurement Company (UKOM’s) Audience Planning System is aiming to enable marketers to more effectively target their online advertising campaigns based on accurate audience metrics for publisher sites. This is a big step for online display advertising as up until now there has been no industry standard, non-biased view on a particular websites audience demographic. It will undoubtedly help digital media planners ... Read Full Story

They claim it is the evolution of communication, the best bits from email and microblogging, “an unbelievable, powerful demonstration of what is possible in the browser”. The world of twitter was abuzz with talk of invites, delays and initial reactions. But is Google Wave going to live up to the initial hype and revolutionise Internet collaboration and communication? Lets look at the good points and the draw backs: Whats Good about Google Wave? I have only played around with it... Read Full Story

Ive seen some matching errors in my time in search engine marketing. It used to be one of the best sales tools, and still is in a less obvious way, to take screenshots in advance of a pitch, or sales meeting, of a prospects ads appearing on keywords which are unrelated to their product or service. But if there is one company you would expect to be able to understand and control their matching system, it would be Google themselves. But apparently not! A search I performed on Google recently f... Read Full Story

…..or at least its search box does. as announced on the Official Google Blog yesterday Google is increases the size of its search box, and also the text font of your search query and its own search suggestions. A slightly strange thing to do given there ws little wrong with it in the first place, so what could be the reasons for doing this? Aesthetics - It could be a purely aesthetic change.  Anybody involved in web design (or any other form of design for that matter) knows how picky... Read Full Story

The industry faces even more changes in Google results in the not too distant future as Google announced a “secret project” this week which they have been working on aimed at pushing the envelope with respect to “size (of index), indexing speed, accuracy, comprehensiveness and other dimensions”.  The Google Caffeine update was announced on the Google Webmaster Blog on Monday with Google taking a pro-community approach and releasing the changes in a sandbox environment... Read Full Story

The industry faces even more changes in Google results in the not too distant future as Google announced a “secret project” this week which they have been working on aimed at pushing the envelope with respect to “size (of index), indexing speed, accuracy, comprehensiveness and other dimensions”.  The Google Caffeine update was announced on the Google Webmaster Blog on Monday with Google taking a pro-community approach and releasing the changes in a sandbox environment... Read Full Story

So, it has finally happened.  The will they wont they debate, that has raged throughout search engine marketing world, has come to an end and Microsoft and Yahoo have finally decided to join forces in the battle against Google.  After months of speculation (and numerous articles on The Digital Lookout here, here and here) a deal has been done which will effectively see Yahoo give up on search, and hand their piece of the search marketing pie over to Microsoft. The 10 year agreement will see ... Read Full Story

True to form the government has encased microblogging in red tape by producing a 5382 word, 20 page guide to its best usage for government agencies.  The document, which would take 259 separate tweets if distributing using twitter, was produced by the department of business’ head of corporate digital channels, and even he is said to have admitted it might be “a bit over the top”! I cant quite imagine what the document says but Im sure it is a thrilling read!  According the t... Read Full Story

As part of a redesign of their homepage, and in an obvious attempt to drive continued growth in the micro-blogging platform, Twitter has turned educational in their approach to driving new sign ups. Twitter will unveil its new homepage next week and according to all things D “People arriving at the new main homepage will be greeted by a search box, information on Twitter trends and a panoply of more specific information about how they can use Twitter.” In explaining the reasons b... Read Full Story

After the recent vince update Google has been further playing with its by taking localisation into their own hands and taking it upon itself to decide which country specific results a user wants to see.  Soon you till no longer have the “results from the UK” radio button, Google will know exactly what results to display, neat right?  Well not quite. Even though the radio butons are still present for now, since the update the are all over the place, whether a location is selected... Read Full Story