Bing Hits the #2 Spot….For Now

So one of the big news stories this week has been bing overtaking Yahoo! to become the second most used search engine since its launch last week.  On its launch date of June 3rd bing received 10.8% of search engine traffic ahead of both Yahoo! and Ask and whilst this figure reduced to 3.1% of search engine traffic by June 6th but it still remained ahead of its rivals.

This news will obviously delight Microsoft but I cant help but thinking it is just an initial spike as people check out the new kid on the search engine block.  I like bing, and I think given time and more importantly awareness, it will gain an increased market share for Microsoft but right now, noone but those who are involved in search engine marketing, or who previously used Live Search, are too aware of its existence.

Apparently users are also spending over 8 minutes a piece on bing which will also please Microsoft as the more time spent on site, the more ads displayed, the better chance of revenue generation.  Again this stat could again be skewed by users playing around with the new bing functionality so time will tell on this one too.

Early indications are good, but there is still a long way to go before bing can be described as a success.

Bing stats

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