Paul Asplin, CEO of DAS has just started writing a blog on My Telegraph. I've previously written about the power of blogging when used by corporations in order to engage directly with clients and employees alike and I think this blog is a good example of when corporate blogging goes right.Paul writes the blog in a very personal, non corporate style which is exactly what is needed to avoid the blog being seen as just another piece of corporate literature. In doing so, he reveals himself,... Read Full Story

Hi all,Just found these nice wordpress themes for you to get stuck into! Read Full Story

Beauty in Design features high quality tutorial series for web design, JOOMLA, mootools, javascript and ajax, and even templates., This no-frills, rapid-fast template was thought up by Usable!. It is a custom Joomla template created for the Usable consulting and training group in New Zealand. This template met the need of Usable\\\\\\\'s request to load under 8 seconds on a 56k connection as well as a fixed header for better navigation. Read Full Story

Wow, Search Engine Strategies was excellent last week Im sorry that I only made it to the final part of the three-day conference.Although we did get a touch of Geek Overload by the afternoon: especial annoyance directed towards one bright spark who constantly interrupted the panel with thoughts and advice of his own.Dont forget the robots dot txt file! spoken in a strangulated Mr Bean-ish voice has become something of a catchphrase for me and web designer Hannah, who earned geek points of ou... Read Full Story

Hello, its Marie. Ive finally got rid of Duncan and will be taking control of the SEO blog from now on mwahahaaaahaaaah!Well, actually hes gone freelance and is working for us on a consultancy basis, so weve still got all our SEO horsepower just with one less horse to share the carrots with.Anyway, Im the IceBlue copywriter and implement lots of the SEO strategies that Duncan dreams up so Im going to share a tip with you once a week.This weeks tip is brought to you by the colour blue and ... Read Full Story

(hint: If you need to know the meaning of any word in this web page just double click it!)A is for ALT tags, make sure you give all the images on your website a text description so that search engines and visually impaired people know what they are. The W3C has some good guidelines which tell you all about marking up your HTML.B is for BE CAREFUL, trying to cheat or 'spam' the search engines will not pay off in the long run (probably!)C is for CONTENT, good content is the foundation... Read Full Story

A few posts back now I discussed the optimisation of a molecular and cellular biology website which we've decided to use as a bit of a case study, here's an update on how it's going:Spread the linksDue to the large amounts of keywords required for the website I decided that the best strategy was to optimise each individual page's meta data and text to give the engines a starting point in what to rank the page for and then start a general link building campaign to build up over... Read Full Story

Well the results are in...... drum roll please ........... www.web4marketing.co.uk came to the top of the google rankings for the phrase 'Who is the best seo company in the UK' as of 06th December 2007 (It was supposed to be judged on the 1st but I completely forgot, oops!These were closely follwed by:2. www.seocompanyuk.com3. www.seotoday.com4. www.seoptimise.com5. www.seoco.co.uk6. www.icebluemd.co.ukOur original posting for the competition ranked 6th which wasn't too bad, ... Read Full Story

I thought I'd give an update on how our recent trial with Google's new regional targetting service. Well, the interface is very nice, allowing you to draw a shape around your companies location in whichever proportions you like to show where you'd like to recieve visitors from and to exclude those from outside of that region.Now, we only tried it on a small IT support company which recieves ver little rtraffic through adwords anyway as it's been so difficult to filter out tho... Read Full Story

I'm not too sure how long this is going to last before it gets spammed the hell out of but a massive loophole has been discovered in Google's search algorythm by our search team over the last week!We noticed a massive surge in traffic to one of our sites overnight, from approx 50 visitors per day to over 1,500! The reason? A lone image on the site that had been labeled 'no smoking sign' and then found on Google images in number 1 position and hit time upon time. Now why wou... Read Full Story