Seo'ing science part two!
A few posts back now I discussed the optimisation of a molecular and cellular biology website which we've decided to use as a bit of a case study, here's an update on how it's going:
Spread the links
Due to the large amounts of keywords required for the website I decided that the best strategy was to optimise each individual page's meta data and text to give the engines a starting point in what to rank the page for and then start a general link building campaign to build up overall trust with a blog and a forum simmering away in the background to create an active community. The site was built with information in mind and so building links is fairly simple as a lot of people are genuinely interested in the site as a resource.
Next step
In building up the overall trust of the site, the next step is to crosslink throughout so that each individual page has internal links that will guide both the users and the search engines to the relevant pages.
Why?
The reason for adopting this tactic rather than attempting to gain external links is due to the pure amount of keywords necessary to bring in business as they are all pretty niche and don't have high numbers. Getting external links in for each keyword would be very costly and time consuming with not a great deal of return on their investment however, getting natural and directory links to the informative areas of the site for general keywords and then internally linking to the niche areas will still get them the results that they need.
The results so far
High resolution melting is one of the many keywords that Cadama wish to be ranked for and they're now sitting quite pretty at number 3(google UK) and 10(google worldwide). Derivatives of this keyword such as high res melting, high res melt and hi res melt are also doing pretty well in the Google charts but we're hoping to do better next year.
Overall, out of 85 keywords for Cadama which were decided on last month after research from Adwords, wordtracker and web ceo we rank number 1 in the top four search engines for 15 of the phrases, in the top 5 for 20 and the rest? well we aren't too bothered with not being ranked in the top 5.
Summary
Overall, a nice steady start to the optimisation campaign, I'll keep you updated next month with what happens.
Spread the links
Due to the large amounts of keywords required for the website I decided that the best strategy was to optimise each individual page's meta data and text to give the engines a starting point in what to rank the page for and then start a general link building campaign to build up overall trust with a blog and a forum simmering away in the background to create an active community. The site was built with information in mind and so building links is fairly simple as a lot of people are genuinely interested in the site as a resource.
Next step
In building up the overall trust of the site, the next step is to crosslink throughout so that each individual page has internal links that will guide both the users and the search engines to the relevant pages.
Why?
The reason for adopting this tactic rather than attempting to gain external links is due to the pure amount of keywords necessary to bring in business as they are all pretty niche and don't have high numbers. Getting external links in for each keyword would be very costly and time consuming with not a great deal of return on their investment however, getting natural and directory links to the informative areas of the site for general keywords and then internally linking to the niche areas will still get them the results that they need.
The results so far
High resolution melting is one of the many keywords that Cadama wish to be ranked for and they're now sitting quite pretty at number 3(google UK) and 10(google worldwide). Derivatives of this keyword such as high res melting, high res melt and hi res melt are also doing pretty well in the Google charts but we're hoping to do better next year.
Overall, out of 85 keywords for Cadama which were decided on last month after research from Adwords, wordtracker and web ceo we rank number 1 in the top four search engines for 15 of the phrases, in the top 5 for 20 and the rest? well we aren't too bothered with not being ranked in the top 5.
Summary
Overall, a nice steady start to the optimisation campaign, I'll keep you updated next month with what happens.
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