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Keys to a good location based marketing campaign | Location-based Marketing Tool Aaron Strout , head of location based marketing for WCG put together a great checklist on how to run a good location based marketing program, appropriately titled: 10 Keys to a Good Location Based Marketing Campaign This list is a primer for the soon to be released book “ Location Based Marketing for Dummies “, one we are definitely waiting to get a copy of and recommend that you get as well. My Take: For nearly... Read Full Story

Daily Deals and Location Based Marketing | Location-based Marketing Tool Writing in Techcocktail – Kris Petersen , CEO and Founder of DealsGoRound pointed out 3 trends that he saw in the daily deal market. In typical flash sale fashion, the 2011 Daily Deal Summit was here for 24 hours and then it was gone. The sold out event took place in New York City on Wednesday, April 6th and was attended by a standing room-only crowd of deal and service providers, as well as… via 3 Trends In Daily Deal... Read Full Story

Foursquare and Twitter power up location based marketing | Location-based Marketing Tool Cool news, tweeps: you remember how Twitter launched the awesome #newTwitter, with the detail panes so you got a lot more context around all the links in your tweetstream? Well, now foursquare check-ins get the royal tweetment. When you tweet your check-in, the tweet’s details will now include the photo,… via Yo dawg, we heard you liked foursquare, so we put some foursquare in your Twitter . My Take: It... Read Full Story

Google Latitude , the search giant’s location-sharing mobile app, is launching checkin offers nationwide, giving users the ability to unlock discounts with a handful of launch partners. Google Rolls Out Checkin Deals for Latitude Nationwide | Location-based Marketing Tool Much like Foursquare and Facebook , Latitude now reveals different offers if a user checks in to locations hosting a Latitude deal. However, Google adds… via Google Rolls Out Checkin Deals for Latitude Nationwide . Related... Read Full Story

On a recent family road trip I was reminded of an old joke about things that become a "boat anchor". It essentially referred to some item that was so old or so useless that it's only use was as a boat anchor. While on a recent road trip my son commented that his iPod Touch was running low on juice, I said that he could charge it up when he got to grandma's. There was a moment of consternation and then a longer period of silence as we continued to drive along. On the way to grandma's we... Read Full Story

So I've been thinking about information and knowledge a lot lately. I remember the first time I discovered an RSS feed and I thought that this was really cool. I figured I could just have it scour the web looking for things that I was interested in and have it presented back to me in an easy to digest format, man that is cool. Well, for while I was actually correct, it was cool and it was a very quick way to keep on top of what was happening. Flash forward, imagine, my excitement when I... Read Full Story

Not long ago, maybe a year or so, there were a raft of blog posts written about, well, how to attract people to read your blog posts, and one of the main suggestions was to write posts about things that contained some number of steps: 3 Steps to CRM success 7 Steps to winning venture capital 30 top lessons from ......... whatever ... I am already tired of thinking about it In little more than a year it now seems that virtually everything that I read contains the phrase "X" Steps to "Something... Read Full Story

When starting a business or launching a new product it is important to create a strategy for getting found on the web and generating interest and sales leads in your products and services.  However, there are always lots of questions that come up with regards to the strategic implementation of a web content or SEO strategy. One of the things that is regularly discussed is, what is the value of blogging to a good marketing strategy or business plan ? By way of a practical example, it is... Read Full Story

Thomas Thurston is billed as a Startup Predictor, someone who can determine whether or not a company will succeed or fail, and he certainly has the track record and the ears of many in the venture capital space to prove it.  I recently read an article in XConomy titled: How to Predict Whether a Startup Will Succeed or Fail: Testing the “Disruptive Innovation” Model Where his ideas and strategies for making these predictions were opened up.  In essence it comes down to this: Startups are... Read Full Story

Meri Gruber from Competing on Execution makes a very good observation about game mechanics with her trip to a kids science fair, one that actually reminded me of what people are doing in location based products like Foursquare . Her original blog post is titled Game Mechanics at Work and Play As noted Meri had two experiences, one in which she attended an event that had a list of all exhibitors (art fair) and another (science fair) that had a similar list in the form of a passport where you... Read Full Story