emcdental

If you are on my email list, you are about to get a very nasty email from me asking you the following question. What are you waiting for? I mean seriously, we’re almost a month into 2010, and many of you have not taken one single step toward achieving your goals for this year. Look, the recession can go on forever, the economy can continue to suck, but the only thing that will help you now is your decisiveness, and your action. No superhero is going to swoop in and solve all your... Read Full Story

I received the latest edition of Fast Company yesterday, and in it was a very serious article write about the misconceptions in business. One of them was “Marketing is not part of overhead.” I agree with this statement, but that’s not really what we’re going to talk about today. During this most recent economic difficulties, there were many dentists that took huge steps to save money, which is good, but at the same time, they forgot to continue operations that help them make money... Read Full Story

During one of my presentations at a recent conference, I asked the question: What is the #1 asset in your practice? Immediately, I was overwhelmed by hygienists, assistants, and office managers yelling “STAFF” Now I agree that your staff is a vital PART to your practice, it is in no way close to the importance of your true #1 asset… your patients. Without your patients, your practice dies. You can have the best hygienist, or the best assistant, but without patients, all you do is pay... Read Full Story

While I was talking to a business colleague of mine yesterday, he was telling me one of the major problems he was having in his business: “Most of the time, I’m not priced high enough.” Yes, you read that right, he is not priced high enough. We discussed the statement for a couple seconds, and what it came down to was his unwillingness to lose a client. So he would cut out additional services to make his price come in at what he thought was competitive. What he really was doing was... Read Full Story

A great person once said “You Can Never Get Rich Accidentally.” That, however, is exactly what I see dentists trying to do… No plan for 2010, no marketing systems in place. Just going about the day hoping something will fall into their lap. Well, unfortunately, there is no accident when it comes to running a business. You may get lucky and have a patient walk through the door needing a full-mouth restoration, but it is no accident. Even winning the lottery takes a bit of planning… you... Read Full Story

There’s some very disturbing things happening in dental practice marketing, that I have to tell you about. I have to warn you about 3 dental marketers, and the advice they’re giving… Dental Marketer #1 says: Print newsletters are too expensive and ruin the environment… you should do an email newsletter instead. Dental Marketer #2 says: Email doesn’t provide value, you need to send them something printed or it just gets deleted… people put value in physical products. Dental Marketer #3... Read Full Story

When you take a look into the future, do you have a specific plan of how to reach your practice goals? A marketing plan can serve as a road map that will lead you right to the goal or objective you hope to achieve. Whether it be a 7 figure practice, or to add an associate, you need to lay out a path to achieve your goal. A plan cannot only help you reach you goals, but will also help save money. By planning for the future, you can take advantage of discounts, and bargain with vendors for... Read Full Story

There’s a lot of things out there that athletes use to get better, some illegal, some not. But if you ask Mark McGuire, or Barry Bonds their secret, they’ll probably say it was the generous helping of steroids they ingested… OK, maybe they won’t, but it seems like everyone, athletes and dentists included are looking for that little shot in the butt to get ahead of the competition. Well, I’ve got your shot right here, and I’m not trying to hide it… Click the link to see all the details... Read Full Story

On June 4th, 2009 an article came out… A dentist had created a “button” that a dentist could press to stop the drill if it were uncomfortable. Here’s the article:  St. Louis Dentist Invents “Dental Button” -June 4, 2009 What an amazing new idea right… Or is it? The below image is an article from a 1935 issue of Modern Mechanix magazine talking about the amazing new dental chair that allows the patient to control the drill and the gas… by pushing a button to stop the drill. Is dentistry... Read Full Story

Seth Godin just posted an awesome blog. Check it out at  http://sethgodin.typepad.com/seths_blog/2008/05/why-word-of-mou.html Stay tuned for the video series… Read Full Story