Must-Have Marketing Materials

I just found this link on a blog, and I thought I would pass it on.

It’s not necessarily directly related to dental marketing, but it is a nice reminder of the basics.

This article says every business needs 4 things:

A business card
A Postcard (Like our simple green card)
Letterhead
A brochure

I would say yes to these things, but also make sure all of them are focussed on what’s important… getting a new patient. Include an offer, and a call to action on each and every piece of marketing collateral you have. This includes the four above.

To read the whole article, you can click below:

Must-Have Marketing Materials for Start-Up Businesses | Local Marketing Ideas.