Tops in Initial Quality: Ford and Toyota

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Congrats to Ford for their recent rankings bump for initial vehicle quality. Ford is now in a dead-heat tie with perennial quality winner Toyota.(Source: 2009 U.S. Global Quality Research System study.)

Two primary categories were measured in this year’s study: How many items on a vehicle had, put simply, “gone wrong” and customer satisfaction regarding quality within the first 90 days of purchase.

Ford, Lincoln and Mercury improved 5% for items going wrong; survey figures showed 1,228 problems per 1,000 vehicles. Honda experienced 1,422 items wrong per 1,000 vehicles and Toyota resulted in 1,150 items.

In the customer satisfaction portion, Ford also improved 2% to reach 79%, which ties Honda and Toyota for the first time.

Ford’s attention to key consumer items pushed them to the top of the class in the following survey categories:

And who says total quality and customer services isn’t important?

Mercury Milan: Initial Quality for Midsize Cars

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