As I spend my day napping, watching football, and eating WAYY too much leftover turkey I am also catching up on some of my favorite blogs. One of those blogs is Brains on Fire, and there was a quote in one of the posts that was dead on.
“There’s a difference between a brand promise and a brand commitment. It’s easy to promise. It’s hard to commit.” – Greg Cordell, Chief Inspiration Officer, Brains on Fire
If you work at an ad agency, or have ever worked on a marketing campaign for a cl... Read Full Story
My son (5 yrs) continues to amaze me with his technological mastery. A few months ago he surprised me with his iPhone skills which is what inspired the first “My Son Is a Genius” post.
Yesterday I found out that his tech genius extends to TVs as well and that it has some negative side effects. He managed to navigate through the series of clicks and “nexts” to successfully purchase an On Demand movie that he wanted called “Aliens in the Attic”.
This could ... Read Full Story
…I don’t even LIKE birds and this website freaking blew me away.
Unbelievable photography. You couldn’t get simpler with the website design & there is even audio for each bird.
I don’t care if you are an Audubon Society geek, or if you are some sort of psycho-in-development person who shoots BlueJays with your pellet gun while drinking cheap beer on the porch ….you both will think this site is awesome.
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Click here to view the embedded video.
What is the only thing funnier than local BADvertising? …spoofs on local BADvertisements.
Rhett & Link have come up with a hilarious concept that capitalizes on the low standards in local advertising. Please think of your favorite awful local ad for Big Bob’s Carpalooza or Crazy Eddy’s Furniture & Health Insurance and nominate them so Rhett & Link can give them some YouTube fame.
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There is an impressive new site called Social Mention that you should check out. It offers a good analytic report of the real time buzz associated with a keyword(s) submission. It is a very simple 1-step keyword submit to get the result of a set of buzz metrics such as Strength, Sentiment, Reach, and Passion. It has some other key metrics as well as an aggregation of blog posts and articles that match the keyword.
I think the interface for the input as well as for the analysis/report is t... Read Full Story
For every brilliant creative that blows your mind daily with insights and ideas that humble you — there is probably another creative down the hall faking it daily it by waxing poetic with nonsensical buzzwords.
Joseph Pellin nailed the personality of these creative posers perfectly with this animated short film. As an account guy, I would love to see a version of this for Account Managers since the sheer volume of empty-suits found in that position would make for easy pickins for makin... Read Full Story
We have all seen and laughed at awful local advertising spots. Typically they involve a used car salesman OR a furniture salesman wearing a costume and embarrassing himself by singing/ rapping/ dancing badly. Sometimes the salesman’s dog or kids are added into the mix to really class it up.
Down in rural Alabama, however, an innovative new strategy has emerged in a spot that challenges the local badvertising status quo — Tell The Truth. I am not just talking about typical hones... Read Full Story
They happen everyday. They are the things that things that mean the most to you — a compliment, a friendly gesture, something your child did that pulls a heartstring, a lucky break. Ironically they are the things that probably go unnoticed 80% of the time because we are all too damn busy to appreciate them.
Walmart recently launched an amazing TV spot that highlights all of the little things that we should really slow down enough to capture.
Think about your last 48 hours. What are s... Read Full Story
I stumbled across these cartoons last week & was blown away. These cartoons are not only hilarious, but are also quite accurate in explaining each of the wars all summed up in a tidy cartoon board. The author behind these funny history lessons is Angus McLeod, and he has a site that displays all of his great work that you should check out.
(Disclaimer — I am a huge history geek that can get stuck on the history channel for hours for anything from WW1 & 2 or a biography on Herb... Read Full Story
