| From : level5coach.com
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Posted by
Frank Marafiote in
Business Coaching , Career Coaching , Coach Marketing , Coaching News , Coaching Trends , Life Coaching on
Feb 3rd, 2010 |
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Back in October after reading a Wall Street Journal story about the demise of email, I asked the following:
Is the growing popularity of social networking sites like Facebook and Twitter slowly killing off email as an effective marketing tool?
“Death of email” articles like the one from the Journal assume that... Read Full Story
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Posted by
Frank Marafiote in
Business Coaching , Career Coaching , Coach Marketing , Coaching Trends , Life Coaching on
Nov 10th, 2009 |
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You LOVE hammers!
You SELL hammers!
You know in your gut that hammers are cool, hip, and can change the world if given something to bang.
Everywhere you go you sell hammers. You want to sell me a hammer. You believe fervently, passionately that my situation would be vastly improved if I had a hammer. So you knuckle down... Read Full Story
| From : level5coach.com
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Posted by
Frank Marafiote in
Business Coaching , Career Coaching , Coach Marketing , Coaching News , Life Coaching on
Oct 21st, 2009 |
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This presentation by Rory Sutherland humorously makes the case for selling the intangible benefits of our products and services.
Making the sale often depends on our ability to communicate product or brand benefits that transcend product utility. Marketers tend to think in terms of “solutions” to customer problems — customers... Read Full Story
| From : level5coach.com
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Posted by
Frank Marafiote in
Business Coaching , Career Coaching , Coach Marketing , Coaching News , Coaching Trends on
Oct 15th, 2009 |
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Are you marketing your coaching practice to businesses? The Institute for the Study of Business Markets celebrated its 25th anniversary this summer, with a two-day conference probing the current and future state of business marketing practice.
How many of these “indelible truths” apply to your business?
Understand, quantify... Read Full Story
| From : level5coach.com
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If you have a coaching blog AND a Twitter account, consider having your blog posts automatically added to your Twitter feed.
I use Tweetable for my Emerge Communications blog but wanted something even simpler to use for Coaching News . The solution is a Wordpress blog plugin called Twitpress. It’s incredibly easy to install and activate. You just need to download and activate the plugin, go to the “Tools” menu on your Wordpress dashboard, enter your Twitter account information, and you are... Read Full Story
| From : level5coach.com
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Posted by
Frank Marafiote in
Business Coaching , Career Coaching , Coach Marketing , Coaching News , Coaching Trends , Life Coaching on
Oct 14th, 2009 |
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Some marketing pitches are so over-loaded with testimonials from “satisfied customers,” one wonders if the business is really that good, or if the owner has a long list of friends and family members who are willing to say nice things about the company.
In fact, most testimonials do create a favorable impression... Read Full Story
| From : level5coach.com
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Posted by
Frank Marafiote in
Business Coaching , Career Coaching , Coach Marketing , Coaching News , Coaching Trends , Life Coaching on
Oct 12th, 2009 |
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We all know about Twitter and its phenomenal growth during the past year. Last night I read a post about Facebook’s share of social networking traffic jumping from 20% to 59%, leading the vast migration to social networking sites, or what I like to call the “Famous for 15 Minutes. . .Or Less” web sites.
Then... Read Full Story
| From : level5coach.com
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Posted by Frank Marafiote
October 14, 2008
Whether we are offering coaching or consulting services, our clients and prospects are always trying to reduce the risks of using our services.
One way they try to reduce risk is to conform to the attitudes and preferences of others. Family, friends, coworkers, and other groups influence your prospects and their buying behavior. Sometimes called reference groups, I call them “invisible buyers.” Your invisible buyers are a point of... Read Full Story
| From : level5coach.com
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Posted by Guest Writer
September 23, 2008
By Ray Blunt
There is a game being played somewhere right now within almost every government organization. The game is called ‘In Search of Best Practices’ and it is played something like this: “We’re about to launch a major change (like putting in a leadership development program). Before we do, let’s benchmark the best organizations around to find out what they do, and especially, let’s see what other government organizations are doing... Read Full Story
| From : level5coach.com
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Posted by Frank Marafiote
September 17, 2008
As much as we would like to believe that the power of Internet-based social networking will fill our schedules with paying clients, old-fashioned, face-to-face social networking should still be a major part of your marketing program.
Since the success of your practices are fundamentally based on the success of our client relationships, it makes sense to interact directly whenever you can with potential customers. Seeing and talking to... Read Full Story
