Posted by Frank Marafiote in Business Coaching, Career Coaching, Coach Marketing, Coaching Trends, Life Coaching on Nov 10th, 2009 | no responses You LOVE hammers! You SELL hammers! You know in your gut that hammers are cool, hip, and can change the world if given something to bang. Everywhere you go you sell hammers. You want to sell me a hammer. You believe fervently, passionately th... Read Full Story

Posted by Frank Marafiote in Business Coaching, Career Coaching, Coach Marketing, Coaching News, Life Coaching on Oct 21st, 2009 | no responses This presentation by Rory Sutherland humorously makes the case for selling the intangible benefits of our products and services. Making the sale often depends on our ability to communicate product or brand benefits that transcend product utilit... Read Full Story

Posted by Frank Marafiote in Business Coaching, Career Coaching, Coach Marketing, Coaching News, Coaching Trends on Oct 15th, 2009 | no responses Are you marketing your coaching practice to businesses? The Institute for the Study of Business Markets celebrated its 25th anniversary this summer, with a two-day conference probing the current and future state of business marketing practice.... Read Full Story

If you have a coaching blog AND a Twitter account, consider having your blog posts automatically added to your Twitter feed. I use Tweetable for my Emerge Communications blog but wanted something even simpler to use for Coaching News. The solution is a Wordpress blog plugin called Twitpress. It’s incredibly easy to install and activate. You just need to download and activate the plugin, go to the “Tools” menu on your Wordpress dashboard, enter your Twitter account informatio... Read Full Story

Posted by Frank Marafiote in Business Coaching, Career Coaching, Coach Marketing, Coaching News, Coaching Trends, Life Coaching on Oct 14th, 2009 | no responses Some marketing pitches are so over-loaded with testimonials from “satisfied customers,” one wonders if the business is really that good, or if the owner has a long list of friends and family members who are willing ... Read Full Story

Posted by Frank Marafiote in Business Coaching, Career Coaching, Coach Marketing, Coaching News, Coaching Trends, Life Coaching on Oct 12th, 2009 | no responses We all know about Twitter and its phenomenal growth during the past year. Last night I read a post about Facebook’s share of social networking traffic jumping from 20% to 59%, leading the vast migration to social networki... Read Full Story

Posted by Frank Marafiote October 14, 2008 Whether we are offering coaching or consulting services, our clients and prospects are always trying to reduce the risks of using our services. One way they try to reduce risk is to conform to the attitudes and preferences of others. Family, friends, coworkers, and other groups influence your prospects and their buying behavior. Sometimes called reference groups, I call them “invisible buyers.” Your invisible buyers are a point of ... Read Full Story

Posted by Guest Writer September 23, 2008 By Ray Blunt There is a game being played somewhere right now within almost every government organization. The game is called ‘In Search of Best Practices’ and it is played something like this: “We’re about to launch a major change (like putting in a leadership development program). Before we do, let’s benchmark the best organizations around to find out what they do, and especially, let’s see what other government organizations are doing. After... Read Full Story

Posted by Frank Marafiote September 17, 2008 As much as we would like to believe that the power of Internet-based social networking will fill our schedules with paying clients, old-fashioned, face-to-face social networking should still be a major part of your marketing program. Since the success of your practices are fundamentally based on the success of our client relationships, it makes sense to interact directly whenever you can with potential customers. Seeing and talking to you wi... Read Full Story

Posted by Frank Marafiote September 8, 2008 As reported in Alchemy Exchange, the Society for Industrial and Organizational Psychology (SIOP) is sponsoring a conference next month focusing on the psychology of coaching, the impact of coaching and best practices in coaching that maximise return on investment (ROI). A study by The Human Capital Institute and DBM found that 60% of American companies use executive coaches and 78% consider coaching an effective way to develop leaders. But... Read Full Story