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The number of social media websites available has soared in the past few years and majority of them are free to join. They allow users post text, images, videos and links freely. Depending on your following, you could get tons of traffic to your website from just your social media accounts. The popular social network Facebook for example, has over 700 Million users. Imagine if a quarter of these 700 million people visited your website, lived in your farm area and were interested in buying... Read Full Story

“When you think about your best working relationships, the ones that have been most meaningful or most successful or have taught you the most, there is almost always an underlying feeling of emotional connection that cannot be explained solely by professional respect or mutual self-interest.  It goes beyond liking someone’s manner or sharing the same beliefs.  It’s about understanding and feeling understood.  It’s about mutual trust and respect.” – from Persuasion Read Full Story

“ Another red flag is fast talking, so quick and clever that you can’t actually keep up with or absorb what’s being said, much less get a word in edgewise.  There’s no give and take, just dazzling verbal pyrotechnics ” – from Persuasion Read Full Story

Arlene starts off her book by discussing some of the things to watch out for when someone is pitching you on something, whatever it might be.  By the same token, you should never be doing any of these things yourself when you are pitching someone on something. Read Full Story

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February 1, 2012 Share The best way of showing your real estate listing prospects you’ll get top dollar for their home is providing very specific information on the amount of exposure you’ll provide for their home . Internet advertising is far more measurable than any other advertising medium. The better you quantify exactly how much exposure you’ll get your prospect’s home, the more credible your presentation will be, and the more likely you’ll win the listing. In this article I’ll talk... Read Full Story

February 1, 2012 Share The days of just showing your real estate listing prospects a paper based presentation are over. Today you need a multi-media laptop presentation for impressing your prospects and closing listings just to be competetive. Here are some ways for getting an edge on your competition and scoring more listings: Create A Real Estate Video Slideshow A great thing to show prospects at the listing presentation is a video slideshow on DVD of your previously sold homes. A... Read Full Story

February 1, 2012 Share The National Do Not Call (DNC) registry is now in Canada, effective September 30th, 2008. If people don’t want to receive unsolicited phone calls from telemarketers or any other business, they simply get themselves added to this list. So if you want to make cold calls to your farm area you will have to see whether each prospect is in the registry before calling. The maximum penalty for violating this law is $1,500 for individuals and $15,000 for corporations. This... Read Full Story

Having read Persuasion, it actually doesn’t surprise me that Arlene is a very humble, down to earth, highly perceptive woman, despite her massive success.  Most highly successful people needed precisely that attitude to get to where they are today.  Ego and selfishness are what prevent most people from getting that level of success. Read Full Story

“Persuasion: A New Approach To Changing Minds” by Arlene Dickinson , one of the angel investors on the hit Canadian TV series Dragons’ Den, is a fascinating, inspiring new book on marketing that any real estate professional can benefit greatly from, especially women.  Arlene is a sage talker and negotiator and much can be learned from her no-nonsense, down to earth manner and approach to marketing and sales.  In this article series I’ll talk about what I found were the best parts of Ms... Read Full Story