If you are a retailer operating from a storefront only, you could be missing out on sales. The NY Times report that three quarters of the people who shop online say they are likely to search for products online before making an offline purchase. Only 12% of brick and mortar retailers are showing up in online searches, because they tend to rely on their “brand push strategy,” says Internet-Engine of marketing Vox. Webpro News reported that 56% of online retailers will reduce th... Read Full Story

There has been mixed reaction from consumers and consumer groups on the new credit card legislation. The new law gives consumers some relief from excessive fees and requires the banks to notify them of rising interest rates, however, small business owners will not have the benefit of these new rulings. The law was enacted primarily to protect teens and college students from the excessive fees and interest rate increases. An article posted by the Editorial Plain Dealer has noted that the new... Read Full Story

Home » Business & Finance » Marketing/PR » Considering Spending Habits © Gail Cavanaugh Apr 24, 2009 Retailers who are looking to sell their innovative and modern products should consider marketing their products to the empty nesters. Baby Boomers, the people born between 1946 and 1964 are one of the largest consumer groups in the U.S. This group, aged 45-63 years old,is characterized by big spenders and users of credit cards. Due to an inadequa... Read Full Story

Home » Business & Finance » Marketing/PR » Considering Spending Habits © Gail Cavanaugh Apr 24, 2009 Retailers who are looking to sell their innovative and modern products should consider marketing their products to the empty nesters. Baby Boomers, the people born between 1946 and 1964 are one of the largest consumer groups in the U.S. This group, aged 45-63 years old,is characterized by big spenders and users of credit cards. Due to an inadequa... Read Full Story

If you are moving your storefront, restaurant, or other business  online, you are making a wise decision, in view of the opportunities to boost your profits.  Here is a guide for choosing a way to accept credit cards and market your business.  Here you will find information on the rates and fees and the different accounts.  Having the right tools is essential, if you want to be successful.  There is much to learn about having an online business.  Those who a... Read Full Story

Making a transition from a retail storefront to the Internet can be quite a challenging undertaking and to ensure that you are taking the right steps, I have prepared an e-Book entitled, the Retailer’s Guide to Merchant Services. This book will give you information and guidance on accepting credit cards online as well as marketing your business. Click here for your copy. http://www.pr.com/press-release/153043 Read Full Story

Home » Business & Finance » Marketing/PR » Targeting Gen X © Gail Cavanaugh Apr 20, 2009 Knowing the characteristics of your target market will help you to determine the best way to market your products as well as whether or not they are the best group for yo For example, the Gen X target market comprises the individuals between the ages of 20 – 35. They are better educated than some of the other groups and more ethnically diverse than the ... Read Full Story

Home » Business & Finance » Marketing/PR » Targeting Gen X © Gail Cavanaugh Apr 20, 2009 Knowing the characteristics of your target market will help you to determine the best way to market your products as well as whether or not they are the best group for yo For example, the Gen X target market comprises the individuals between the ages of 20 – 35. They are better educated than some of the other groups and more ethnically diverse than the ... Read Full Story

Home » Business & Finance » Marketing/PR » Attracting Leads © Gail Cavanaugh Apr 18, 2009 In marketing products over the Internet, many business owners are using the Internet to create a strong brand for their digital products There are many opportunities to market your products over the Internet and in choosing a program, it is wise to determine who your market will be.This is an important consideration, because some target markets have diffe... Read Full Story

Home » Business & Finance » Marketing/PR » Attracting Leads © Gail Cavanaugh Apr 18, 2009 In marketing products over the Internet, many business owners are using the Internet to create a strong brand for their digital products There are many opportunities to market your products over the Internet and in choosing a program, it is wise to determine who your market will be.This is an important consideration, because some target markets have diffe... Read Full Story