Apple Iphone's

What is with this crap you have to  make a appointment to get a Iphone looked at for service? Do that many break where the service  deptartments are that over booked???? Its not brain surgery its a damn phone !!! Its pathetic, My sons brand new one crapped out and the service dept treats him like a peon. He is paying one of thier salaries !!!!  So the pathetis ihone service will never get my companies business period !!!   Thier service sucks,,  tech help people are rude , hateful and useless !!!!