LCD vs Plasma Displays for Digital Signage Solutions.

Outdoor digital signage is a revolution in the advertising industry, this is compared to the invention of the printing press. (The first printing press was invented by the goldsmith Johannes Gutenberg around 1439 – I digress.) Digital advertising gives total flexibility to the content and how it is presented, this is totally unique to dynamic advertising and unmatched by any other advertising medium.

The popularity of digital advertising has increased due to the decrease in price of the LCD (Liquid Crystal Display) displays and plasma displays.

When any outdoor digital advertising is placed outside it needs the correct plasma or LCD enclosure , so that it is protected against the elements or any hostile areas, should an industrial LCD enclosure be required. These are available in both NEMA and European IP standards, these reduce the amount of fluid and dust reaching the LCD or plasma television.

Potential problems and advantages.

Plasma televisions have a reputation for image burn, this is were an image burns on to the surface of the screen permanently. LCD’s have never suffered from image burn.

LCD televisions have a worse viewing angle than plasma TV’s.

LCD TV’s work better in dimly lit areas, especially were digital advertising is being used. Just look at the old train stations.

Both solutions can be housed in a plasma or LCD enclosure, providing the ideal outdoor digital signage solution that will last years to come. I know that I personally prefer the LCD option as it is more flexible and has sharper black colours when dimly lit.