genesower

When we talk about the pros and cons of selling “ pet food ” online we’re really talking about dog food and cat food , which together makes up the majority of “pet” food sales in this country.  This makes perfect sense considering that dogs and  cats live in 37% and 32% of American households, respectively, well ahead of the next largest pet category of birds at just under 4%, according to the American Veterinarian Medical Association . Years ago when I owned and operated LucyTheWonderDog... Read Full Story

In this new economy, making sales is all about education and demonstrating value to your prospects. By showing potential clients and customers that you are the person who deserves their hard earned money, you need to demonstrate a knowledge and competency of the product or service in which you offer. This is true for almost [...] Read Full Story

We just filled out our application for press credentials to the 2012 HH Backer trade show today.  Are you going? The 3-day show, scheduled for April 18 -20 in Atlantic City, NJ, is something we look forward to each year, especially because we’re based in New Jersey.   So to have one of the largest and most influential pet trade shows in our own backyard makes it a no-brainer for us to attend. Last year we used the opportunity to walk the floor and conduct some video interviews that we... Read Full Story

We wanted to show you a quick test we did with our webinar software to highlight the webinar interface which includes webcam, PowerPoint, chat, audio and full-motion videos.  So we recorded a brief preview video that highlights the capabilities of the webinar software we’ll be using.  We also included a $5 coupon code IN THE VIDEO (see below) as our way of saying thanks for watching.  Hope to see you next week!  Here’s the preview: SPECIAL DISCOUNT CODE For anyone who watches this video... Read Full Story

I’ve been presenting an SEO webinar at the Super Zoo trade show in Las Vegas for the last five years and one of the things I’m fond of saying is that to succeed with SEO you have to “be the answer to the question.” No, grasshopper, I’m not speaking philosophically, what I mean is that [...] Read Full Story

Join us on Tuesday, January 24th, 2012, for an interactive online webinar at two convenient times to learn how the proper search engine optimization (SEO) plan can transform YOUR business in a positive way (sign-up details below). This interactive webinar will feature audio, video, PowerPoint and live chat capabilities.  Here’s a brief promo that spotlights some of the topics that we’ll be covering: Complete info and signup information HERE Read Full Story

Way back in the old days, say 2004 or so, link building was a simple proposition:  I link to you, you link to me, we get better positions in the search engines, I’m happy, you’re happy, everybody wins. In 2005, Google began personalizing search results for each user.  Depending on their history of previous searches, [...] Read Full Story

You may have heard about META tags in some of our other posts or read about them in other places on the Internet.  While META tags don’t have the power they once did to attract relevant searches to your website, the META tag that still carries some weight is the TITLE tag. How many times have you gone to a website and at the top of the browser window it says “HOME”, like this illustration below: Title your page using your keywords Not to pick on South Western Pet Collars used in the... Read Full Story

If you’re looking to increase sales and get more relevant, quality, search engine traffic to your pet business website, please join us on Tuesday, January 24th, 2012, for an interactive online webinar at two convenient times to learn how the proper search engine optimization (SEO) plan can transform YOUR pet business in a positive way . This interactive webinar will feature audio, video, PowerPoint and live chat capabilities so you can ask questions and learn how to get more traffic, leads... Read Full Story

Gene Sower Petbizop – Let me ask you this:    People love to have some handy tips they can use. I’m looking for 3-4 tips for getting a pet business off the ground. What would you advise people? So if they do come to you first. If they are lucky or smart enough to find you first, what are the 3  or 4 things you would say to help them get their new business off the ground whatever it is? John – Number one I would say you have to do some level of marketing research. You really need to... Read Full Story