Weather forecasts are notoriously inaccurate, but this one is really pushing the envelope.I'm off to Newfoundland next week so I thought I'd check in at The Weather Network to get an updated forecast. Apparently it will be around 4 degrees celcius this evening, dipping to a low of -48C tonite before warming up to a balmy -45C Sunday afternoon.How does one pack for a high of minus 45? And shouldn't the weather network be making a bigger deal out of a forecast that would... Read Full Story
Weather forecasts are notoriously inaccurate, but this one is really pushing the envelope.I'm off to Newfoundland next week so I thought I'd check in at The Weather Network to get an updated forecast. Apparently it will be around 4 degrees celcius this evening, dipping to a low of -48C tonite before warming up to a balmy -45C Sunday afternoon.How does one pack for a high of minus 45? And shouldn't the weather network be making a bigger deal out of a forecast that would... Read Full Story
Banff, Alberta, Canada has found a unique way to bring their destination and their destination brand to life: enlist the locals to tell their own stories of Banff.A series of more than 30 videos have been created and distributed on social media sites including YouTube, Crackle and others. Using video to promote tourism isn't new, but what's innovative here is that most of the videos don't focus on travel experiences -- they simply give an insight into how the locals live and... Read Full Story
Banff, Alberta, Canada has found a unique way to bring their destination and their destination brand to life: enlist the locals to tell their own stories of Banff.A series of more than 30 videos have been created and distributed on social media sites including YouTube, Crackle and others.Click here for the videos or click on the graphic below.Full disclosure: this was a pilot project for my new venture with Radar DDB and Carousel Content Corp. Read Full Story
Knut, the German polar bear cub who took the world by storm has turned one year old!To celebrate, the Berlin Zoo and the Canadian Tourism Commission are holding a contest to win a trip to Churchill, Manitoba to see polar bears in their natural habitat. The relationship between Knut and the CTC dates back to shortly after Knut was born, when the CTC gifted the cub with a large red play ball emblazoned with the 'Canada. Keep Exploring" logo (a clever marketing coup).As a one... Read Full Story
Knut, the German polar bear cub who took the world by storm has turned one year old!To celebrate, the Berlin Zoo and the Canadian Tourism Commission are holding a contest to win a trip to Churchill, Manitoba to see polar bears in their natural habitat. The relationship between Knut and the CTC dates back to shortly after Knut was born, when the CTC gifted the cub with a large red play ball emblazoned with the 'Canada. Keep Exploring" logo (a clever marketing coup).As a one... Read Full Story
Jamaica will be the setting for the newest Beacon Street Girls book, owing to a unique partnership between the Jamaica Tourist Board and series publisher B*tween Productions. Previous Beacon Street adventures have been set in Telluride, Boston, Montana, New Hampshire and New York.According to the press release, the new book will "teach tween girls to nurture their own family roots while
they learn about Jamaica, its rich history, culture and lifestyle."JTB and B*tween selected a... Read Full Story
Jamaica will be the setting for the newest Beacon Street Girls book, owing to a unique partnership between the Jamaica Tourist Board and series publisher B*tween Productions. Previous Beacon Street adventures have been set in Telluride, Boston, Montana, New Hampshire and New York.According to the press release, the new book will "teach tween girls to nurture their own family roots while
they learn about Jamaica, its rich history, culture and lifestyle."JTB and B*tween selected a... Read Full Story
When you launch a new logo, it's almost inevitable that someone will step forward to point out similarities to an already existing logo. Often, these "look-alike" logo's belong to an obscure business halfway around the globe or operate in entirely unrelated fields. When we relied on complex images such as coats of arms or tartans to differentiate our brands, there was lots of room for tweaking a lion's claw here, adding a wheat sheaf there or stitching in an ... Read Full Story
When you launch a new logo, it's almost inevitable that someone will step forward to point out similarities to an already existing logo. Often, these "look-alike" logo's belong to an obscure business halfway around the globe or operate in entirely unrelated fields. When we relied on complex images such as coats of arms or tartans to differentiate our brands, there was lots of room for tweaking a lion's claw here, adding a wheat sheaf there or stitching in an ... Read Full Story
