glossmarketing

Is launching your fashion line on your list of New Years Resolutions? Why don't you go ahead and really to it... The seminar I'm doing on February 3rd will show you how to get your fashion dreams out of your head...and into the stores. Starting from the very first step we'll discuss how to do it...what you'll need and who can help. Of course it's not easy...but you know the saying...A journey of a thousand miles starts with one single step. Take that first step with me this February... Click... Read Full Story

At a very successful company I used to work for, which I'll refer to as Andi James , the owner, Andi would always go to trade shows with the sales reps. I am no less than positive most of the reps found this completely annoying. I mean didn't he trust them to do their jobs? And furthermore weren't there a million other things he could have/should have been doing than hanging around and giving buyers that fake European kisses on the cheek-- asking them about everything from their businesses to... Read Full Story

Fashion Financial Forecasting A Simple Way to Project Profits for Your First Season and Beyond… Since fashion is a passion driven industry many entrepreneurs find it hard to resist the temptation to overestimate sales. I do agree..its only fair to believe that if you put your heart and soul into your collection that it will fly off the shelves and be the next big thing. But at the same time if you rely financially on this wishful thinking it could leave you up the proverbial creek without a... Read Full Story

Yes…we know, getting exciting press for your new line can often feel like climbing a hill in stilettos. It’s elusive….People know people who know people who know people. And maybe you’re not one of those people….just yet. So what can you do? The talented yet un-connected new designer that didn’t go to boarding school with the assistant editor at Vogue and a has a budget that would make any respectable publicist literally LOL. Start by tapping these budget friendly online resources that can... Read Full Story

There's a case to be made for the small business these days. While big corporations are going through these massive restructuring plans to stay afloat--and small businesses certainly have their vulnerabilities they also have one big commonly overlooked advantage. Flexibility.... "I can change in a day," a successful small business owner once told me. He looked around his small office, snapped his fingers as if to drill his point home and said again,"If something stops working out...I can... Read Full Story

Driving by this beautiful new Rock and Republic store the other day on L.A's Robertson Blvd.; I had to take my hat off to them for having the courage and the money to make such an investment in their brand within this shaky-bakey economy. I can't say whether it was a smart business decision or not...but if that shiny metallic building could talk it would have said..."Rock and Republic is a strong brand...the economy is bad but we're still hot-like-fire" And if I were to go in there and drop a... Read Full Story

Coordinating your first photoshoot can be a nerve-wrecking and costly experience. Heres a few tricks to help save you some timemoney and mistakes 1. Go With a Pro: While you may be tempted to use your cutest friend as your brand model keep in mind a highly experienced model can drastically improve the flow and timing of your shoot. At the minimum look for a semi-pro that may not be signed with an agency but has clocked some hours in front of a camera. 2. Work with an Agency: If youre a savvy... Read Full Story

Interestingly enough few fashion programs have entrepreneurship style courses that teach designers how to handle all the ins and outs of starting their own label. So what are some of the first steps to get started? 1. Make a Plan Business planning can make the difference between a thriving company and a company that goes nowhere. You can either take low-cost classes at organizations like FBI or the Small Business Administration or you can go it alone with business planning books from your... Read Full Story

In the past many fashion companies seemed to inadvertently associate profitability and growth with off-shore manufacturing. ChinaVietnamThe Philippines, anywhere but here. Unfortunately other than being good patriots, too many brands have found it financially difficult to rationalize being Made in the USA. Interestingly enough in these challenging economic times, there appears to be an emerging sea change in the off-shore is better, mentality. Some design companies are starting to pay closer... Read Full Story

Ever notice that number in the back of the tags on your clothing Well if youre an apparel manufacturer you should know that is called an RN Number. Registered Identification Numbers, commonly known as RN numbers are obtained from the Frederal Trade Comission and required on the tag of any textiles that do not bear a companys actual registered name. If you have your companys registered name on your tags the same as it appears on other business documents like purchase orders and invoices..no... Read Full Story