griffinfarley

The NBC Brotherhood of Man commercial evidently didn't actually appear in the Superbowl but it was the best ad of the day (via Ivan Askwith). Sarah Watson, Chief Strategy Officer at BBH New York and recent import from Britain brought up a good point, "when you live outside the U.S. you think Americans are crazy to put all this effort and spectacle into the Super Bowl, but when you live here it seems so right." Well this ad only enforces that concept: Read Full Story

It's been awhile since I have blogged. I'm going to try to do this more often here and on the BBH Labs blog. When I started at BBH I was asked to be the Marketing Director on Playground Sessions, a software that BBH was building in their brand invention unit called ZAG . I created a Propagation Plan that changed a few times during the course of the year but we finally executed it in November 2011 and I wanted to share it with my readers here. The Propagation Plan (including 3 comms tasks... Read Full Story

This was the most retweeted promoted tweet of 2011. The nice thing about this tweet was that it also raised $50,000 for foster children. Read Full Story

This is a teaser ad from BBH for a campaign that starts January 10th. The real spot is worth the wait. You can read about the digital Comic Book component that Razorfish is doing in Adweek . Read Full Story

This is a video of the changing room area where the brand surprised and delighted their customers with a unique experience. A nice tactic to get customers talking about your store experience. Read Full Story

This is going to be a very useful technology for community managers Read Full Story

This is my book list for mid level account planners and senior level account planners. By this point in your career you know the fundamentals of the craft and now must start to define the type of planner you want to grow into. The book How to Plan Advertising talks about three different types of planners: Grand Brand Strategist, Storyteller or Ad Tweaker. I'll describe these books into these different segments and add the Social Strategist segment.  GRAND BRAND STRATEGIST: 1) The Brand... Read Full Story

One question that I get asked is what books should I read if I want a career in Account Planning. This is the same question that I asked my first Planning Director Ben Mack at JWT Hollywood, an agency that has since been merged into MindShare and Ogilvy respectively.  Here is my list for young planners that want a primer: 1) Truth, Lies and Advertising by Jon Steel : Read the first half of the book. The second half of the book is case studies that you can take or leave. If you dislike... Read Full Story

Today BBH New York, UNICEF, Threadless and the artists Christine and Justin Gignac launched a new line of T-Shirts to raise money for the children in the Horn of Africa. If you want to know more about that story read my BBH Labs post.  Our team did the propagation planning for the campaign which was mostly social. While I'm very proud of the artwork and the creative we did for the campaign, I'm most thrilled about the reaction that we got from people talking about the core idea on Twitter... Read Full Story

This is a great use of a Banner Ad that uses email as the propagation driver. Read Full Story