I'm excited for the launch of LiveFyre. I think it will become the place to go for hot topics like the Iran Elections when so many people had passionate things to say. If you want to join the beta team sign up before December 7th at the link above.Brands that have strong narratives, advocacy or debatable topics might have a place in the LiveFyre universe. Read Full Story
New press release from Facebook came out yesterday that has huge implications for those that manage Facebook communities for brands:Now you can publish posts, links, photos, and videos to fans based on location and language. A post that is published to Facebook users in a specific location or language will only be visible to those users. All other users will never see the post in the News Feed, on your Page, or anywhere else across Facebook.This feature has been frequently requested by Page... Read Full Story
Yesterday was Veteran's Day and Harley Davidson produced a great campaign that tapped into the nostalgia of pin up girls attached to United States service imagery. Here is a screen shot of the banner ad that was placed on YouTube.com and you can see all the different ways that you can engage deeper with this campaign: Once you went to the website the functionality was more robust: The campaign had built in spreadable media that allowed users to share Marisa Miller with the service men and wom... Read Full Story
I love this 2008 case study 'The Truth about Marika' by Swedish company, thecompanyp. Martin Elricsson is the Viking that runs this company with the mission, "A movement from mass media to a movement of the masses." I also liked how they used 'Ad Busting' to get their story integrated into more popular events. Martin speaks about this at the Power to the Pixel conference in London a few months ago. Read Full Story
