The deal that was soooo close to happening so many times and never came through, well, finally came throughwith a lot less lead-up and fanfare than anytime it was rumored to be happening. I think this will be a good opportunity for Yahoo to spend time working on its content even more, and to help it rank better on Google, which is where I think more people will ultimately be searching as a result of this move. I always had a soft spot for Yahoo and wanted them to pull through. They were and s... Read Full Story

Yes, we here at Search Engine Snark are all about the search. But even we have to confess that man cannot live by search alone, but by every channel that proceedeth from the mouth of the internt (note to self: add ‘bad biblical allusion’ tag to site’s repetoire). All the search traffic in the world won’t make a dent if your site is unusable once a customer arrives, or if they’re uncomfortable with your checkout process. Improving your conversion rate is always im... Read Full Story

Quick blurb on what the long tail can mean for natural search and how to pursue it… Post from: Search Engine Snark Range Blog Post – Long tail for natural search Share and Enjoy: Read Full Story

First official column post today on Sharing Your Way to Better SEO, discussing the people in your organization who should be made part of your SEO efforts (or at a bare minimum kept in the loop). It’s got everything from Indiana Jones and John Williams to very fundamental things you’re forgetting to share with people who make the difference in victory or defeat in a campaign. The major takeaway for lazy SOBs who need Cliff’s Notes is that you should always remember that info... Read Full Story

If the new position, new regular blogging duties at the Range Blog and the platinumizing travel schedule I’ve cleared in the last few months weren’t enough to make blogging trickier than earlier this year, another big opportunity just came along: I’m now a regular columnist at Search Engine Watch, writing and commenting on Enterprise SEM (how [...]Post from: Search Engine Snark MORE big news! Read Full Story

A few quick notes from my presentation on The Business Case For SEO Content Development at SIPA 2009… Post from: Search Engine Snark SIPA presentation coverage Share and Enjoy: Read Full Story

A fellow Ranger and I were featured in Marketing Sherpa this week alongside Chris Knoch from Omniture on ways to measure your SEO success. Get it while it’s free, or here are the 7 points without the juicy details that they put into the article just to whet your appetite. Link expired and you want the rest? Ask / hire us! Separate branded from non-brand keywords Build calendars Tie keywords to KPIs Compare SEO metrics to total site performance Don’t forget offline conversions Dri... Read Full Story

I don’t have have any clients that these are analagous to…but man, do I know of some situations that have been… Post from: Search Engine Snark A video for all agency folks Share and Enjoy: Read Full Story

Completely unrelated to search, while Kansas City will always be my hometown and command my utter geographic loyalty, north Texas right around this time is, admittedly, effing paradise. From about mid-April to July, it’s warm enough to get by with flip flops without being scorching and, occassional massive thunderstorms and hailstorms aside, there’s rarely a cloud in the sky. Oh, you’ll pay for it dearly for about four months of triple-digit weather with absolutely no shade ... Read Full Story

For the blogging and presenting set, a new fun function from Yahoo Image search: Breakdowns by creative commons permissions. Let’s face it - this never really stopped anyone from re-using content from other sites and especially images - especially in instances where the license wasn’t made especially clear. But, much like iTunes when it first came out, for those interested in following the rules this makes for an easy and relatively painless process…or at least a subtle remi... Read Full Story