4 keys to SuccessIn any performance or sales based position, understanding, analyzing and measuring metrics is the key to maintaining focus and productivity. In following with Pareto’s Principle, the 80/20 rule says that 20 percent of something always are responsible for 80 percent of the results. In our case 20 percent of our time generates 80 percent of our productivity and revenue. Similarly over the years I have noticed that in many instances 80% of sales are related to 20% of your client... Read Full Story
By Mike Sachoff - Tue, 08/19/2008 - 9:35am.Tips on optimizationIn the SES session "Video Search Engine Optimization" (VSEO), Greg Jarboe, president & co-founder, SEO-PR, started by talking about YouTube.(Coverage of the SES San Jose conference will continue through its end. Keep an eye on WebProNews for more notes and video from the event this week.)YouTube accounts for 98 percent of the video views on all Google sites. YouTube hosts 83.4 million videos. It dominates because i... Read Full Story
According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views a year. This makes optimizing video for YouTube one of the biggest opportunities in the fast-changing and complex world of search. This session will look at how video search engine optimization (VSEO) has become the most important new use of search engin... Read Full Story
According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views a year. This makes optimizing video for YouTube one of the biggest opportunities in the fast-changing and complex world of search. This session will look at how video search engine optimization (VSEO) has become the most important new use of search engin... Read Full Story
For many website owners, the ultimate goal is to develop a hub or authority site. Some webmasters hope to achieve both levels. The importance of the hubs and authorities is based on themes. Because of that dependence upon a site wide theme relationship, it’s important for your site to concentrate on its themes.While a site can be an authority for many different themes, the common link is the fact that the website owner created that theme orientation in the first place. It’s entirely possible ... Read Full Story
It is almost universally agreed by search engine optimization (SEO) professionals that Google and probably the other search engines are using themeing to evaluate the relevance of incoming and outgoing links. Many also agree that themeing is used to measure the relevance of both on and off page content as part of the search algorithm. The question for most SEO experts is to what degree that themeing is indeed being employed by the search engines.Themes are thought to be used by the search eng... Read Full Story
You can get listed on Google in two days, if you know how and luck is riding with you. In spite of what many might try to tell you, Google included, it is not difficult to get a quick listing of a new website within a couple of days. I recently got a nasty email from somebody who read one of my articles, and claimed it was impossible to get listed in less than 2 - 4 weeks. You know his reason? Google told him!It's guys like that who will never get anywhere online because they are unwillin... Read Full Story
There are many ways in which you can improve your Google listing, and some work better than others depending on the type of website you have or on your niche. Here are ways in which you can get a higher Google ranking, or even a better search engine ranking in general.We shall forget about onpage SEO such as use of meta tags and use of keywords since that has been done to death by now. There are other things that you can do to improve your search engine ranking, and among them are:1. Put a si... Read Full Story
The internet is growing at a very healthy pace in the UK and London; the Capital City is no exception either. More and more people are taking to the internet and if your business is not already online, high time that you create your presence in the online market space.How can your business benefit from the Internet revolution?The first step towards joining the internet community is creating a web site of your business. By running an appropriate search in any of the Popular search engines, yo... Read Full Story
There are 2 facets to Search Engine Marketing. The first is Search Engine Optimization and the second is PPC or Pay per Click program. Most website owners are aware that they do need Search Engine Marketing to promote their business. Some of them attempt to learn the methodology and create their on marketing campaign. Often times, in-house efforts come with no guarantee of success and leads to trial and error steps. But, errors in this instant case cost money to website owners.Internet Market... Read Full Story
