Themes in Content: Hub And Authority Sites - Towards the Sweet Sounds of Authority and Hub Sites

For many website owners, the ultimate goal is to develop a hub or authority site. Some webmasters hope to achieve both levels. The importance of the hubs and authorities is based on themes. Because of that dependence upon a site wide theme relationship, it’s important for your site to concentrate on its themes.
While a site can be an authority for many different themes, the common link is the fact that the website owner created that theme orientation in the first place. It’s entirely possible for many sites to move to the exalted status of hub or authority. It will take some work on the part of the webmaster though.
Hub sites tend to be larger sites with many pages. Most, if not all, authority sites are large sites, often encompassing thousands of pages, and sporting thousands of incoming links. Well, no one said it was going to be an easy job. Constantly adding theme related and keyword rich content will start a site on the right road.
As more fresh keyword laden content is added, then more incoming links will be pointed toward the information provided on the various new and enhanced web pages. More links mean better search engine rankings, as does the additional fresh content. The additional incoming links will pass along more Google PageRank to the receiving pages in particular, and indirectly to the site itself in general. There are many incremental benefits accruing to the site, even as they work their way toward hub and authority status.
To develop theme-based sites worthy of authority or hub status, the place to begin is with the most important keywords and keyword phrases for the site. Domination in those search terms results in authority status for those themes, following an increase in links to the site and total number of content pages.
By continually adding more keywords phrase pages and by proper site map navigation and internal linkage, the first important steps toward higher authority status are initiated. Larger sites, with several dominant themes, should find ways to make the various themes related to one another. Building bridge type pages, that incorporate both themes and effectively fusing them together, might be one possible solution.
Over time, the additional theme-based incoming links, and their accompanying keyword employing link text will develop a hub site. The incoming links must be part of an outgoing linking arrangement to similarly themed sites as well. It is a slow and ongoing process that must be continually improved. By making linking to and from theme related sites, the road to a hub site stature will be well on the way.
Conclusion
The common theme for creating both hub sites and authority sites is the development of a powerfully theme oriented website.
Constant attention to a site’s most important keywords and keyword phrases is important. The very concept of creating hub and authority sites depends upon it. All of the content and linking strategies must relate to the site’s theme or themes.
Combining all of those keywords and search terms into fully integrated themes is essential to elevating a site higher in the search rankings. This concentration of themes is vital to successful rankings in very highly competitive searches.
By keeping themes first and foremost in your mind, they will result in the sweet symphonic sounds of the hub site and the authority site.